Infinite 360°

Infinite 360° was a British virtual reality and augmented reality production studio working across immersive media, arts, culture and branded entertainment. Active from around 2016, it developed VR and AR concepts, 360-degree video, interactive experiences and spatial applications. Its production presence spanned Iver, Buckinghamshire, and London.

The studio offered an end-to-end production approach, bringing together concept development, filming, camera operation, video stitching and post-production. Its capabilities included stereoscopic workflows, high-resolution capture, 3D character and environment creation, digital sculpting, animation, lighting and rendering. Compositing, visual effects and rotoscoping supported its immersive and screen-based work. It also supplied production personnel across compositing, development and producing.

A documented 2016 project was an immersive interview with Pop artist Sir Peter Blake, conducted by artist Hayden Kays at Waddington Custot Galleries in London. The production used 360-degree video to present the interview and gallery setting as an immersive viewing experience. The studio also developed VR demonstration reels, interactive video showcases and commercial production assets during 2016–2017.

Its business history included operations under Infinite 360VR Productions and a later transition toward Infinite Mixed Reality Productions Limited. That legal entity was incorporated in August 2017 and dissolved through compulsory strike-off in April 2022, following the business winding down.