INFECTED GmbH

INFECTED GmbH is a Hamburg-based studio working across visual effects, CGI, animation and creative post-production for advertising, digital film and immersive media. It describes its approach as combining a production company, agency, design studio and technology lab, bringing creative development and technical execution together within its commercial work.

The studio creates photorealistic computer-generated imagery, animated characters, technical animation and motion graphics. Its CGI services cover modeling, lighting and look development, alongside compositing and shot finishing. On-set VFX supervision, technical camera-data capture and production consulting connect its digital work with live-action production. Editing, color grading, online conform, delivery and sound production extend that work through the finishing stages.

Commercial and digital production

Automotive advertising is a prominent part of the studio’s portfolio, including vehicle visualization, simulations and full-CG commercials. Its work also spans telecommunications, energy, technology, fashion, entertainment and nonprofit campaigns. This range includes product films, brand content, broadcast promos and music videos, with services adapted to both live-action and digitally constructed productions.

Alongside its established CGI and post-production work, INFECTED operates a dedicated AI division. The division produces generative video, AI-assisted previs and hybrid AI/CGI work, including commercials described in the research as fully AI-generated productions. Its broader digital capabilities include virtual and augmented reality, interactive installations and digital point-of-sale experiences. These activities sit alongside its conventional animation and finishing services, extending the studio’s work into interactive and spatial formats.

Company development

The studio dates its commercial foundation to 2011, while its legal predecessor predates the current brand. The business adopted the name INFECTED Postproduction GmbH in 2013 and its current legal name in 2017. It operates within the Markenfilm Group while maintaining its own facility and management. Collaboration across the group supports international advertising production, with INFECTED contributing its CGI, visual effects, animation and post-production expertise to shared projects.