Inertia Studios
- Open roles
- 0
- Founded
- 2016
- Employees
- 1-10
- Offices
- 1
About Inertia Studios
Inertia Studios is an independent British creative production studio founded in 2016 and based in London. Its work combines CGI, 3D motion design, animation and visual effects for brand campaigns, product launches and experiential projects. The studio creates photorealistic product imagery alongside motion-led visual identities, outdoor advertising and immersive content.
From concept to finished imagery
Its creative development services include concept development, visual strategy, art direction, storyboarding and narrative design, supported by research and development. Production capabilities span look development, 3D animation, motion graphics, product rendering, still imagery and compositing. This range connects the development of a campaign’s visual approach with the creation of its final moving and still assets.
Product storytelling is a recurring focus. The studio has created CGI films for Puma footwear, Specialized bicycles and helmets, and Marin Bikes. Its luxury and fashion work includes digital product animation for Louis Vuitton x Nike and anamorphic campaigns for Tiffany & Co. These projects apply animation and visual effects to subjects ranging from footwear construction and cycling performance to jewelry and fragrance.
Beyond conventional screens
Inertia also develops 3D anamorphic billboards and immersive brand experiences, including digital out-of-home and CGI-based fake out-of-home content. Its broader experiential capabilities encompass spatial design, real-time content, projection mapping, virtual production, event visuals and interactive retail experiences.
For Johnnie Walker, the studio has translated tasting notes and flavor profiles into immersive visual motion, alongside work on global brand-refresh assets. Its entertainment campaigns include outdoor launch content for PlayStation 5 and Top Gun: Maverick, while LEGO projects extend into interactive digital experiences and animated characters presented in public spaces.
Across its portfolio, the studio serves luxury goods, fashion, sportswear, cycling, beverages, consumer products, entertainment and automotive brands. Its output ranges from detailed product films to large-format public displays, combining creative direction with digital image-making across different campaign formats.
More about Inertia Studios
Leadership
Thomas Blamey Valente is the founder and Executive Creative Director. The reported leadership team also includes Tom Phipps, Partner & Creative Director; Henry Yeomans, Partner & Art Director; and Gemma Garman, Executive Producer.
Production model
The studio combines an internal creative team, including specialist Houdini and 3D artists, with a vetted international network of animators, creative technologists and sound designers to deliver larger global campaigns.
Industry recognition
- The Marin Bikes Alpine Trail film received two Gold trophies at the MUSE Creative Awards.
- Toblerone’s “A New Dimension of Storytelling” billboard campaign received a Platinum MUSE Award.
- The studio’s website received recognition from Awwwards and CSS Design Awards.
- Its Helfare mountain biking techwear film was featured in Best of Stash 2023.
Notable credits
23 creditsOffices
Where Inertia Studios is based
- 17 Willow Street, London, EC2A 4BH, United KingdomLondon, England, United Kingdom
London Studio
HeadquartersGlobal headquarters and direct production studio in Shoreditch, in the London Borough of Hackney.
Open roles
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