Industrial Toys

Industrial Toys was a mobile game developer and publisher based in Pasadena, California. Founded in January 2012 by Alex Seropian, Tim Harris, and Brent Pease, the studio focused on first-person shooters and experiences designed specifically for smartphones and tablets. Its approach combined console-caliber production values and detailed fictional worlds with controls built around touchscreens.

Rather than adapting existing PC or console games into reduced mobile versions, Industrial Toys developed gameplay around the capabilities of mobile devices. Its work encompassed game design, programming, 3D art, interactive narrative, and touchscreen gameplay systems. First-person shooting was a particular focus, alongside the technical work required to deliver ambitious graphics on mobile hardware.

Original mobile games

The studio released its flagship science-fiction shooter, Midnight Star, for iOS in February 2015. The project introduced an original fictional universe and paired mobile action with a broader narrative setting. An interactive digital comic companion, Midnight Rises, expanded that setting and connected directly to the game's lore.

Industrial Toys followed with Midnight Star: Renegade in August 2016. Released for iOS and Android, the sequel adopted a faster-paced approach to mobile shooting. Together, these projects established the studio's focus on original mobile action games and storytelling developed around its own intellectual property.

Electronic Arts and Battlefield Mobile

Electronic Arts acquired Industrial Toys in July 2018 and integrated it into EA Worldwide Studios, with the company later operating under EA Mobile. The acquisition positioned the developer to continue working on core mobile first-person shooter experiences within a larger publishing organization.

Industrial Toys subsequently led development of Battlefield Mobile, collaborating with DICE on a mobile entry in the franchise. The project underwent regional closed and open beta testing during 2021 and 2022 but did not reach a full commercial release.

On January 31, 2023, Electronic Arts announced the cancellation of Battlefield Mobile and shut down Industrial Toys. The closure ended the studio's active game development operations.