Industrial Color
- Open roles
- 0
- Founded
- 1991
- Employees
- 51-200
- Offices
- 2
About Industrial Color
Industrial Color is a creative production company serving commercial brands through photography, video, e-commerce content, post-production, CGI and generative AI. Founded in New York City in 1991, it developed from a business focused on digital capture, retouching and asset workflows into an integrated production agency. Its work connects creative development with image capture, digital production and finishing for campaigns and ongoing content programmes.
From creative development to finished content
The company supports creative ideation, campaign development, brand strategy, art direction, design and copywriting. Production capabilities include commercial photography and live-action shoots, with casting, lighting, equipment and on-set digital support. Its post-production teams provide editing, retouching, compositing, color grading and finishing, helping maintain consistent product and color representation across print, digital advertising, out-of-home placements and social channels.
For e-commerce, Industrial Color combines catalog and seasonal production planning with style-guide adherence, sample and merchandise management, and connected set-to-post workflows. This work sits alongside higher-end campaign production, allowing the company to support both recurring product imagery and individual brand projects. Its CGI and animation capabilities encompass 3D modeling, rendering, photorealistic product images, motion graphics and visual effects. Generative AI services extend into synthetic product photography, digital twins, generative video, virtual sets and the scaling of digital brand assets.
Industrial Color serves fashion, beauty, luxury, retail, consumer technology, automotive, entertainment and advertising markets. Its production model brings together creative direction, physical shoots and digital image-making, with production facilities in New York and Los Angeles supporting its commercial work.
A consolidated production business
The current brand reflects several businesses brought together over time. Industrial Color Studios acquired commercial film and animation studio Click 3X and e-commerce video company Invodo in 2018. In June 2019, Industrial Color Studios, Click 3X, Invodo and retouching studio Impact Digital were unified under the Industrial Color name. Today, the company operates within CoCreativ, retaining a focus on commercial content production across still images, moving images and digitally generated assets.
More about Industrial Color
Leadership
- Co-founder Steve Kalalian continues to serve as CEO. Jennifer Stevens is Head of Sales.
- Former COO and CoCreativ Group CEO Mathieu Champigny departed in early 2026 to lead MarketFully.
Technology and operating scale
- Industrial Color developed Globaledit in-house to address scalable media collaboration and digital asset management. The platform subsequently expanded into a separate enterprise SaaS business.
- The report describes annual delivery of more than 10 million digital assets, reflecting the scale of the company's content-production operations.
- Recent organisational developments include a dedicated Creators division and an enterprise Generative AI department.
Notable credits
6 creditsOffices
Where Industrial Color is based
- 32 Avenue of the Americas, Floors 20 and 22, New York, NY 10013New York, United States
New York Headquarters & Tribeca Studios
HeadquartersAbout this office
Corporate headquarters and primary production hub, with creative suites, post-production bays, an AI lab and production stages. An October 2026 lease renewal included expansion onto the 20th floor.
- 1119 South Santa Fe Avenue, Los Angeles, CA 90021Los Angeles, California, United States
Los Angeles Production Studios (DTLA)
West Coast production facility in the Arts District, supporting commercial photography, high-volume e-commerce and video production.
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