INDG

INDG is an Amsterdam-based creative technology and digital production company specializing in photorealistic CGI, digital twins and interactive product experiences. Founded in 1999 as a graphic design agency focused on print advertising, it redirected its business toward 3D visualization in 2002. Its work connects product visualization with systems for creating and adapting visual content across large product portfolios.

The studio turns physical products into detailed digital assets that support still imagery, animation, virtual samples and interactive applications. Its production capabilities include modeling, material development, lighting, rendering, compositing and virtual retouching. These capabilities allow product appearance and presentation to be developed within a digital environment, with assets reused across different commercial formats.

Product visualization at scale

Digital twins form a central part of INDG’s approach. The company builds virtual product portfolios that can serve as a consistent foundation for marketing imagery, e-commerce content and configurable experiences. Its interactive work includes product configurators for web, retail and mobile platforms, bringing visualization and product selection into the same experience.

INDG serves automotive and mobility, fashion and sportswear, consumer electronics, packaged goods, beauty, luxury and healthcare businesses. Its production work ranges from procedural textiles and footwear visualization to appliances, motorcycles and packaging. This breadth is supported by specialized production verticals rather than a single visual format or market.

From production to automation

An internal content orchestration tool developed by INDG became Grip, commercially launched in 2017 through a separate software entity within the same creative technology group. The platform extends the group’s digital production approach into automated generation and adaptation of visual assets, including localized packaging, still images and video variations.

INDG combines creative production with technical development to support both individual visual projects and ongoing content programmes. Its international operations connect creative and development teams in Europe with a North American business presence.