Imperial Leisure

Imperial Leisure is an independent digital creative communications and social media advertising agency headquartered in Shoreditch, London, with a regional hub in Singapore. It combines brand storytelling, digital campaigns, content production and paid media for clients across EMEA and Asia-Pacific. Its UK business was incorporated in 2006, followed by the establishment of its Singapore operating entity in 2020.

The agency brings strategy, creative development and campaign delivery together. Its strategic work includes brand positioning, campaign planning, audience research, market insights, SEO strategy and reporting. Production capabilities span graphic design, illustration, copywriting, photography, video, animation and motion design, creating material for social channels and wider digital communications.

Social campaigns and customer engagement

Social media is a central part of Imperial Leisure’s work. The agency develops content calendars, manages paid social advertising, sources influencers and coordinates creator campaigns. It also provides customer service, round-the-clock community management and crisis communications. These capabilities support campaigns that combine audience participation, ongoing channel management and customer acquisition.

Its email marketing and CRM services extend from template design, coding and testing to copywriting, automation workflows, platform integration and audits. This gives its communications work a scope that includes both public campaigns and ongoing customer engagement.

Hospitality and wider brand work

Luxury hospitality and hotel digital marketing form a particular area of focus. Imperial Leisure has worked with Millennium Hotels and Resorts, The Chelsea Harbour Hotel and The Bailey’s Hotel London on digital marketing, social content, direct-booking strategies and loyalty programme engagement.

Its wider work spans technology platforms, consumer brands, entertainment, gaming and public institutions. Projects include a Southeast Asian channel launch for TikTok For Business, video and viral marketing for Kodak Moments, and a multichannel awareness and acquisition campaign for Laundryheap. An interactive campaign for Justin Bieber’s Under the Mistletoe used Google Street View as part of a global Facebook treasure hunt, illustrating the agency’s work with participatory digital formats.