Impact Theory
- Open roles
- 0
- Founded
- 2016
- Employees
- 11-50
- Offices
- 2
About Impact Theory
Impact Theory is a digital media production company and entertainment studio founded in 2016 by Tom and Lisa Bilyeu. Based in Los Angeles, the company develops interview programmes, podcasts, comics, educational content and interactive entertainment. Its stated creative focus connects storytelling with personal growth, mental resilience and entrepreneurship.
The studio combines factual programming with original narrative properties. Its work reaches audiences through video and podcast platforms, print and digital publishing, online courses and virtual experiences. These activities bring together production, publishing, education and game development within one operating company.
Interviews and digital broadcasting
The flagship Impact Theory with Tom Bilyeu features long-form conversations with entrepreneurs, scientists, authors and other thinkers. Its programming explores business, mindset and personal development through interviews distributed across video and podcast channels. Women of Impact, hosted by Lisa Bilyeu, addresses female empowerment, resilience and leadership, while Love Theory focuses on relationships.
The company also operates Impact Theory Network, which provides partnership, advertising and distribution infrastructure for digital creators whose work aligns with its editorial focus. This extends its activities beyond producing its own programmes into supporting creator businesses and sponsorship partnerships.
Original stories and interactive worlds
Through its Impact Theory Studios and Impact Theory Comics imprints, the company develops narrative intellectual property across comics, animation and gaming. Its publishing work includes the cyberpunk series Neon Future, the science-fiction comic Hexagon and digital properties distributed through Webtoon and Tapas. The studio works across print and digital formats, including adaptations for vertical-scroll reading.
Interactive development includes Project Kyzen, a 3D avatar and virtual-world experience. The company's broader production activities also encompass film and television concept development, original animated content and digital character properties.
Impact Theory University provides structured courses in business and personal development. Together, the educational platform, creator network and entertainment operations reflect the company's approach to reaching audiences through several complementary media formats.
More about Impact Theory
Leadership
- Tom Bilyeu is Co-Founder and Chief Executive Officer.
- Lisa Bilyeu is Co-Founder and President.
Technology and creative collaboration
- Project Kyzen runs on Unreal Engine 5.
- Neon Future was co-created with musician Steve Aoki and writer Jim Krueger, combining music-industry collaboration with narrative publishing.
- Hexagon was created with musician Don Diablo and writer Michael Moreci.
Regulatory history
In August 2023, Impact Theory, LLC entered into a $6.1 million cease-and-desist settlement with the U.S. Securities and Exchange Commission concerning its 2021 Founder’s Keys NFT offering. The company resolved the charges without admitting or denying the SEC's findings, and a Fair Fund was established for token purchasers.
Notable credits
12 creditsOffices
Where Impact Theory is based
- 8408 Hillside Ave, Los Angeles, CA 90069, USALos Angeles, California, United States
Los Angeles office
HeadquartersAbout this office
Overall operational headquarters and creative studio, housing executive, recording, production and creative/game development operations. Also described operationally as West Hollywood.
- 113 N San Vicente Blvd, Suite 306, Beverly Hills, CA 90211, USABeverly Hills, California, United States
Beverly Hills office
Corporate mailing, legal notices and administrative service address.
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