Immersive Octopus
- Open roles
- 0
- Founded
- 2022
- Employees
- 1-10
- Offices
- 1
About Immersive Octopus
Immersive Octopus is a London-based creative studio and immersive theatre production house founded by creative director Tom Bruton-Maller, known professionally as Tom Maller. The company develops audience-centred, multi-sensory experiences that combine theatrical storytelling, interactive performance and detailed physical environments.
Its practice spans four creative pillars: public Shows, brand and film Experiences, private Events, and bespoke Adventures. The studio works across original concepts and entertainment properties, bringing together narrative development, creative direction, scenography, technical design, casting and performance direction.
Creative capabilities
- Immersive and interactive theatre production
- Narrative worldbuilding, concept development and scripting
- Physical environmental design, theatrical set builds and audiovisual effects
- Experiential brand activations and film or streaming premieres
- Casting, rehearsal and direction for interactive, circus, dance and physical-theatre performers
- Theatrical travel programmes, luxury events and hospitality experiences
- Game-design mechanics and theatrical translation of intellectual property
Immersive Octopus co-created and directed The Paddington Bear Experience, an interactive attraction at London County Hall developed with Path Entertainment Group and The Copyrights Group. Its work also includes creative direction for Peaky Blinders: The Rise, the experiential horror co-production Room 13 with Battersea Arts Centre, and The 450 Club, a narrative programme commissioned for Cunard's Queen Mary 2.
The studio also provides creative consultancy for themed-entertainment and studio clients, including Walt Disney Imagineering. Alongside public productions and brand experiences, it creates tailored narrative events and travel adventures for private clients, luxury travel brands, yacht charters and hotel takeovers. Its projects are delivered internationally through a London-based core team working with local production partners, venues and specialist creative networks.
More about Immersive Octopus
Leadership and operating model
- Founder Tom Bruton-Maller (Tom Maller) previously spent seven years as a core creative director at Secret Cinema before establishing Immersive Octopus.
- The core leadership team expanded with Creative Director Elena; Ollie Phillips, Creative Director and Head of New Business; Managing Director Charlie; Senior Producer Joe; and producer Stephen. The company scales its permanent core team with freelance casts, stage technicians and production crews for individual projects.
Recognition
Peaky Blinders: The Rise, for which Immersive Octopus led creative direction, received the THEA Award for Outstanding Achievement in Live Interactive Experience and a 2023 Licensing Award. The Paddington Bear Experience also received Licensing Award recognition.
Notable credits
6 creditsOffices
Where Immersive Octopus is based
- 39 Long Acre, London, Greater London, England, WC2E 9LGLondon, England, United Kingdom
London office
HeadquartersHeadquarters and registered corporate office.
Open roles
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