Imaginar

Imaginar is an independent UK creative production studio and consultancy specializing in computer-generated imagery, 3D animation and real-time visual experiences. Established in 2007 by Richard James Watkins, it combines commercial image-making with technical visualization for products, brands and digital experiences. Its work spans automotive, consumer technology, beauty, luxury goods, healthcare, retail and entertainment.

The studio creates photorealistic stills and animated content for advertising, packaging, print, digital platforms and e-commerce. Product imagery covers challenging materials and finishes, including liquids, complex glass, cosmetics and automotive surfaces. Animation work ranges from cinematic commercial films and character animation to technical demonstrations, component cutaways and exploded mechanical assemblies. These formats help communicate both a product’s appearance and the engineering behind it.

From engineering data to finished visuals

Imaginar works from CAD drawings, packaging die lines and engineering models to develop visuals before physical manufacturing begins. This approach supports product launches, design sign-offs and the preparation of imagery for multiple markets. Its image services also include multi-variant product rendering, digital retouching and workflows combining generative AI with CGI.

Alongside production, its technical creative consultancy helps clients develop and assess ideas at an early stage. The service covers ideation, design and discovery, technical feasibility and production pipeline scoping. The company describes this Createch approach as a way to test and refine concepts before committing to production.

Interactive and immersive work

Imaginar’s capabilities extend to real-time product configurators, interactive touch surfaces, WebGL experiences, virtual reality and digital anamorphic content. These projects connect its CGI practice with applications in virtual launches, experiential campaigns and interactive product presentation.

Its published work includes technical animation for Mahindra’s INGLO electric vehicle architecture, automotive visualization for Bentley Batur, product animation for Nike Phantom Elite and healthcare animation for Elekta Harmony. Other examples include liquid and bottle animation for Sexton Irish Whiskey and luxury skincare visuals for Omorovicza, illustrating the studio’s range across engineering-led communication and consumer advertising.