IGN Entertainment, Inc.

IGN Entertainment is a digital media publisher and broadcaster focused on video games, entertainment and pop culture. Publicly branded as IGN, it produces journalism, reviews, original video, podcasts, guides and live programming for audiences across web, connected television, social channels and gaming platforms. Its coverage spans games, film, television, streaming entertainment, comics and consumer technology.

The company's editorial work includes daily reporting, investigative journalism, review scoring, previews and developer interviews. Walkthroughs, strategy guides, wikis and interactive guides complement its news coverage with practical resources for players. Its video and audio programming includes recurring discussion shows, platform-focused podcasts and daily entertainment news, alongside exclusive gameplay demonstrations and game reveals.

Broadcasts, events and commercial production

IGN covers major industry gatherings including Gamescom, Tokyo Game Show, Summer Game Fest and San Diego Comic-Con. It also produces its own fan events: IGN Live combines in-person programming with streaming broadcasts, while IGN Fan Fest presents digital showcases covering games, films and comic adaptations. These productions bring together announcements, panels, trailers and other entertainment programming.

Commercial capabilities include digital advertising, sponsorship integrations, branded content, live event production, global content syndication and audience analytics. Its operations combine editorial publishing with video production, broadcasting and advertising services, supported by regional editorial and commercial teams in the United States, United Kingdom and Australia. Content is localized into more than 20 languages and distributed to audiences across 110 countries.

Company development

The business began in September 1996 as Imagine Games Network and adopted the IGN Entertainment name in May 2002. After acquisition by News Corporation in 2005, it joined Ziff Davis in February 2013. IGN remains operational within Ziff Davis's Gaming & Entertainment division. Its May 2024 acquisition of Gamer Network expanded its European publishing presence, adding established games publications to its broader media portfolio.