idNerd Studio

idNerd Studio is a Hong Kong animation and creative technology company established in 2010. Its work combines 2D and 3D animation, visual storytelling and interactive systems for hospitality, casino gaming, retail, exhibitions and architectural displays. Beginning as a production house dedicated to full-service 3D animation, the studio has expanded into experiential installations, extended reality and digital out-of-home media.

The studio develops projects from creative concepts through production and technical integration. Its animation process includes storyboarding, character and mascot development, modeling, texturing, rigging, lighting and rendering, alongside hand-drawn animation, motion graphics and visual effects. Post-production capabilities include compositing, editing and color correction. For physical installations, its work can also encompass hardware procurement, display installation logistics, interactive software and show control.

Animation in physical spaces

Large-format displays and responsive environments are a substantial part of the studio’s practice. It uses computer vision, motion-tracking sensors and real-time engines, including Godot and Unreal Engine, to connect animated content with audience interaction. These projects range from anamorphic façades and curved LED walls to immersive projection environments, automated content scheduling and interactive games.

Examples include the Causeway Bay SOGO anamorphic water park, the Capella lobby installation at Galaxy Macau and the entrance LED wall at Studio City Macau. Its public exhibition work includes interactive environments for Hong Kong’s City Gallery and a space-themed anamorphic centerpiece for InnoTech Expo. At Capella, the reported scope extended beyond animation to adaptive lighting, ambient audio and real-time systems integration.

The studio also produces mystery jackpot celebrations, slot machine graphics and other animated content for integrated resorts and gaming businesses across Asia and Australasia. It operates an independent experiential and digital media production business while providing creative animation and content for products developed by sister company IDX Games. Both companies sit under idNerd (Holdings) Company Limited; their complementary roles connect animation production with electronic table game display technology.