The Brand Agency
- Open roles
- 0
- Founded
- 1991
- Employees
- 51-200
- Offices
- 3
About The Brand Agency
The Brand Agency is an integrated communications agency working across Australia and New Zealand. Established in Perth in 1991 through the merger of McCann Erickson’s Western Australian operation and The Thompson Partnership, it combines brand strategy, advertising, digital engineering and performance media. The agency operates within the Ogilvy network and is part of WPP.
Its brand and creative work spans positioning, brand architecture, visual identity, campaign concepts, art direction and copywriting. These capabilities sit alongside media strategy, channel planning, programmatic buying, search marketing and analytics, allowing the agency to support both the development of a brand and the delivery of its campaigns. In-house audiovisual production and social content services support work across multiple channels.
Digital experiences and public communication
The agency also designs and develops websites, applications and enterprise digital experiences. Its technology services include experience design, content management architecture, payment integrations, cloud hosting and web accessibility. Digital projects range from municipal information and citizen engagement platforms to lottery websites and the consolidation of complex organisational web estates.
Its clients span government, tourism, retail, consumer goods, utilities, higher education, health and community services. Public education and behaviour-change campaigns form a significant part of its reported work, including road safety, water conservation and food insecurity initiatives.
Selected work
For Tourism Western Australia, the agency developed Walking On A Dream, an international campaign celebrating the state’s destinations using music by Empire of the Sun. Its Hungry Puffs campaign for Foodbank WA used an empty cereal box sold through grocery retailers to raise funds for children experiencing food insecurity.
Other reported work includes the Road Safety Commission’s Everyday Journeys, digital transformation for the City of Perth, MSWA Mega Home Lottery platforms and an enterprise website consolidation for Racing and Wagering WA. Together, these projects reflect the agency’s combination of public-facing creative campaigns and substantial digital delivery.
More about The Brand Agency
Leadership and founding partners
The report identifies Steve Harris as Chairman & CEO, Nick Bayes as Managing Director of the Perth operation, and Paul Hamilton as Head of Technology. Ken Painter was among the founding partners; this historical role does not establish a current executive appointment.
Technology and delivery
The technology team works with Progress Sitefinity, Sitecore and headless Next.js architectures, supported by Microsoft Azure and AWS infrastructure. The report identifies the agency as a Sitecore Platinum Partner. Its Racing WA engagement consolidated 11 racing, integrity and animal welfare websites into an API-first Sitefinity and Next.js architecture.
Industry recognition
The report records recognition at Cannes Lions, D&AD, the Effies and the Clios. The agency was named Agency of the Year at the 2019 Campaign Brief Perth Awards.
Notable credits
8 creditsOffices
Where The Brand Agency is based
- Level 2, Kings Square 1, 556 Wellington Street, Perth WA 6000, AustraliaPerth, Western Australia, Australia
Perth office
HeadquartersAbout this office
Overall agency headquarters, housing executive leadership, creative and strategy teams, technology development and WA Government media teams.
- Melbourne, Victoria, Australia
Melbourne offices
About this office
**Office** Status: active Address: Flinders Lane, Melbourne VIC 3000, Australia Office webpage: https://melbourne.brandagency.com.au/ Direct branch serving eastern Australia through retail strategy, brand experience and creative campaigns; a street number is not supplied. --- **Office** Status: inactive / historical Address: Level 12, 380 St Kilda Road, Melbourne VIC 3004, Australia Former Melbourne premises; the report identifies Flinders Lane as the current branch location.
- Level 1, 36 Lorne Street, Auckland CBD 1010, New ZealandAuckland, New Zealand
Auckland office
About this office
Direct branch serving New Zealand and regional multinational clients. The report also lists the branch at 1 Khartoum Place, without establishing a separate additional office.
Open roles
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