IdeaRocket
- Open roles
- 0
- Founded
- 2012
- Employees
- 11-50
- Offices
- 2
About IdeaRocket
IdeaRocket is a commercial animation and video production studio specializing in B2B and enterprise communications. Established under the IdeaRocket name in 2012, the business developed from an earlier production practice called Homebaked Films. Based in New York City, it creates animated and mixed-media content that explains complex technological, scientific and corporate subjects for customers, employees and other audiences.
The studio works across enterprise technology, healthcare, financial services, telecommunications, consumer brands and the public sector. Its technology projects explain software platforms, cloud infrastructure and product workflows. Healthcare work includes patient education and medical mechanism-of-action animation, while corporate assignments cover internal communications, workplace culture and employee training. These applications range from public-facing marketing videos to material intended for specialized professional audiences.
Creative capabilities
IdeaRocket produces 2D character and vector animation, 3D animation and CGI, whiteboard animation, motion graphics and kinetic typography. It also combines animation with live action and other media. The studio develops explainer videos, product demonstrations, educational campaigns and broadcast promotional spots, selecting visual approaches to suit the subject and audience.
Its end-to-end production services encompass creative strategy, concept development, scriptwriting, voice casting, storyboards and animatics, character and visual design, animation, sound design, music and final post-production. Video placement support extends to digital search and B2B social channels.
Production and delivery
The studio combines United States-based creative leadership with production talent in Buenos Aires and an international network of freelance animators and sound designers. Its portfolio includes commissions for Bank of America, Blue Cross Blue Shield, Dell, Verizon, Venmo and The Walt Disney Company, alongside work for startups and public organizations.
In 2026, IdeaRocket expanded its delivery options with IdeaRocket Orbiter, an on-demand video production retainer, and Press to Play, a modular animation offering. Together, these services accommodate ongoing production needs as well as projects seeking customizable animation packages and faster turnarounds.
More about IdeaRocket
Leadership and background
William Gadea is the founder and creative director. Born in Peru and educated in film at New York University, he worked in off-off-Broadway theater before contributing as an animator, editor and director to children's television programming for MTV, Nickelodeon and PBS.
Production model
Press to Play uses pre-designed graphic asset libraries that can be customized for client projects. The report describes the Buenos Aires production team as bilingual, with Gadea directly overseeing its work.
Recognition
The report identifies a Telly Award for the New York Knicks and Rangers promotional animation spots, a Communicator Award of Excellence for the City of Santa Monica's Like A Kid campaign, and an AI-AP International Motion Art Award for the SCANDIS Modern Furniture promotional video. Award years are not supplied.
Notable credits
6 creditsOffices
Where IdeaRocket is based
- New York, United States
New York office
HeadquartersAbout this office
Overall headquarters and primary creative base for executive creative direction and client management. The published Park Avenue South address is a commercial mailbox rather than a verified production-premises address.
- Buenos Aires, Argentina
Buenos Aires office
Direct production hub in Palermo supporting bilingual animation, illustration, design and editing, overseen by William Gadea.
Open roles
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