ideaMACHINE Studio

ideaMACHINE Studio is a commercial animation and video production company founded in 2009. Based in Brooklyn, with additional operations in California and New Jersey, it creates marketing, corporate communications, educational and explanatory content for businesses, public institutions and nonprofit organizations. Its work spans individual explainer videos, television advertising, branded entertainment and recurring animated series.

The studio develops projects from initial message strategy through final delivery. Its creative process includes concept development, scriptwriting, storyboarding, styleframes, character design and illustration. Production capabilities encompass full-color 2D animation, 3D modeling and character animation, motion graphics and whiteboard illustration. Audio work includes voiceover casting and recording, music composition, sound effects and mixing.

Animation for complex messages

A substantial part of the studio’s work involves translating technical, commercial or educational subjects into visual narratives. Its markets include technology and software, healthcare and pharmaceuticals, financial services, insurance, education, government and consumer products. Medical work includes mechanism-of-action animation, while corporate projects range from sales presentations and product explanations to conference content and brand communications.

Supported projects include Responsibility.org’s “Ask, Listen, Learn” animated series, Audible’s 20th Anniversary Celebration Video and PG&E’s “Power Saver Rewards” commercial. The studio has also produced corporate and conference animations for Trader Joe’s, technology and event animation for Intel, and promotional and explainer content for Microsoft and Xbox. Educational and environmental communications form another part of its portfolio.

Production and delivery

Alongside complete productions, ideaMACHINE Studio offers script consulting, character rigging, rendering and audio post-production. Localization services include script adaptation, voiceover dubbing and video translation across more than 50 languages. This combination supports projects intended for different audiences, markets and distribution channels, from digital advertising to corporate presentations and educational programming.