ICP

ICP is a global consulting and managed-services firm focused on marketing operations, creative operations and decoupled production. Established in London in 1988, it pioneered a model that separates agency-led creative concepts from the technical production, adaptation and versioning needed to deploy campaigns across markets and channels.

The company helps enterprise brands manage content lifecycles, improve creative workflows and build more governable digital content supply chains. Its work spans operational assessment, workflow design, organizational change, MarTech advisory and the management of high-volume campaign production.

Content, production and technology

ICP's capabilities include:

• Enterprise digital asset management, including asset migration, cataloguing, metadata taxonomy and governance
• Multi-market campaign adaptation, creative versioning, transcreation and omnichannel content localization
• Motion graphics, 3D, digital design, video post-production, print, packaging and out-of-home adaptation
• Digital shelf, product information management and product experience management enablement
• MarTech integration, process automation and AI-tool implementation

Its proprietary Ponseta platform supports AI-enabled metadata and DAM management. ICP also operates a Content Studios function for creative production and regional delivery, alongside consulting and managed-content services.

Enterprise operations

ICP serves sectors including consumer packaged goods, life sciences, media and entertainment, fashion and luxury, food and beverage, technology and automotive. Supported client work includes content operations, DAM, creative-production and marketing-supply-chain engagements for organizations such as The Coca-Cola Company, Unilever, Mars, NBCUniversal, Procter & Gamble, Diageo, Volvo Cars, Galderma, IHG, CVS Health and Aetna.

The business expanded its technology and consulting offering through the 2023 acquisition of Team 6ix, a UK MarTech advisory firm. ICP remains active as an international operation, combining consulting, technology and production services for complex global content programmes.