IBM iX DACH

IBM iX DACH is the regional digital experience agency and consulting practice of IBM Consulting, serving Germany, Austria, Switzerland and Croatia. Operating publicly as IBM iX, it brings together business strategy, human-centered design and enterprise technology to develop digital products, services and customer experiences. Its work connects the creative and technical disciplines needed to take an idea from initial research through implementation and ongoing operation.

The business traces its origins to Aperto in Berlin and ecx.io in Wels and Düsseldorf, both founded in 1995. IBM acquired the agencies in 2016 to expand its European creative and digital platform capabilities. After operating within the IBM iX network, the agencies unified under the IBM iX brand in April 2022. Subsequent corporate consolidation brought the German operations together, while the regional organization continued through its Austrian, Croatian and Swiss operating structures.

From strategy to delivery

The agency supports the full digital product lifecycle. Early work includes user research, brand strategy, service design, business model development and digital roadmaps. Design and engineering teams then develop prototypes, enterprise design systems, minimum viable products, and web and mobile applications. Delivery extends to platform rollout, continuous improvement, maintenance and managed services.

Its commerce work covers B2B and B2C platforms, marketplace integration and sales automation. Marketing and customer relationship projects include customer data platforms, journey orchestration and marketing automation. The agency also develops enterprise AI solutions and automated workflows, connecting customer-facing experiences with internal business systems.

Projects span healthcare, mobility, retail, financial services, manufacturing and the public sector. The supplied portfolio includes digital health services and a centralized design system for BARMER, customer experience and commerce work for METRO, and public-facing digital platforms for BVG and the Bundeswehr. Other examples include Lufthansa ground operations applications, Migros corporate and sustainability platforms, and an AI service agent for Flender. These engagements illustrate a practice that combines experience design with the engineering and integration of operational digital services.