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Ibercover Studio

Immersive & Virtual Production
Open roles
0
Founded
2012
Employees
11-50
Offices
2

About Ibercover Studio

Ibercover Studio is a Spanish creative and technical production studio specializing in immersive experiences, architectural video mapping, extended reality and interactive exhibition design. Its work combines lighting, spatial sound, animation and software engineering to create audiovisual storytelling for historic monuments, museums, public spaces and entertainment venues. The studio maintains a creative and operational base in Madrid alongside its corporate and administrative presence in Toledo.

Architectural projection is a central part of its practice. The studio develops geometry-matched imagery, custom 2D and 3D animation, motion graphics and synchronized soundtracks for buildings and large public settings. Its production services extend from scriptwriting and creative storytelling to technical integration and show direction, bringing content development and installation planning together within a project.

Immersive interpretation and interaction

For museums, archaeological sites and cultural tourism projects, Ibercover develops virtual and augmented reality applications, historical reconstructions and responsive exhibition environments. These experiences can incorporate stereoscopic imagery, binaural audio, interactive holograms, camera vision and sensor tracking. Its interactive scenography includes floors, walls and exhibition spaces that respond to visitors.

The studio also develops bespoke digital platforms, real-time applications and workflow automation through its internal software and artificial intelligence division, HONIK AI. This expands its production capabilities beyond audiovisual content into the software systems that support interactive experiences and business applications.

Selected work

Projects include Luz Cuenca, a permanent immersive projection show at the historic San Miguel Church, and Parques XR Castilla-La Mancha, an extended reality ecosystem spanning seven archaeological parks. Its architectural mapping portfolio includes Madrid’s Santiago Bernabéu Stadium, Albacete Cathedral, Sigüenza Cathedral and the Basilica of Santa María in Elche.

International work includes the Kingdom Tower Skybridge elevator digital window in Riyadh and the cultural heritage VR experience Travel to Old Arabia. Across these commissions, the studio applies its audiovisual and software capabilities to settings ranging from heritage interpretation and municipal celebrations to trade exhibitions, corporate events and visitor attractions.

More about Ibercover Studio

Leadership

Manuel Horischnik Arbo is the founder, CEO and sole administrator. His background combines business administration and 3D computer animation.

Production model and technical integration

The studio works with a core team of artists, creative technologists and developers, expanding with freelance production crews for major mapping activations. Its large-scale production methods combine high-lumen laser projection arrays, Watchout media servers and multichannel spatial sound systems.

Collaborations with Fluge Audiovisuales and Barco provide audiovisual integration and projection expertise for monumental installations.

Developer imprint

Arbo y Blanco Studio is an internal developer imprint used alongside the operating company's name on mobile application marketplaces.

Notable credits

16 credits
  • Videomapping Estadio Santiago Bernabéu (Navidad 25–26)
  • Luz Cuenca
  • Parques XR Castilla-La Mancha
  • Videomapping Catedral de Albacete
  • El Alma de Elche
  • Luz y Letras de una Ciudad
  • Videomapping Bicentenario de Goya
  • Videomapping Acordes de Sevilla
  • Talavera Digital Art Show
  • Alarcos
  • Gigantes del Pasado
  • Digital Heritage CLM
  • Skybridge Elevator Digital Window
  • Travel to Old Arabia
  • Tótem de Realidad Aumentada
  • Rovensa Custom Interactive Gaming App

Offices

Where Ibercover Studio is based

2 locations
  • Madrid office

    Headquarters
    Calle de Alfonso XII, 62, 2nd & 3rd Floor, 28014 Madrid, SpainMadrid, Community of Madrid, Spain
    About this office

    Primary creative and operational headquarters, hosting executive direction, 3D design, animation, motion graphics and software development. Internal technology brands share these premises.

  • Toledo, Castile-La Mancha, Spain

    Avenida de Irlanda, 17, 3º B (Edificio Vistahermosa), 45005 Toledo, SpainToledo, Castile-La Mancha, Spain

    Registered corporate office, fiscal administration center and regional studio. Internal technology brands share these premises.

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