Hype Entertainment

Hype Entertainment is a Brazilian 3D CG animation, audiovisual production and game-development studio founded in Porto Alegre in 2002. Originally trading as hype.cg, it began with architectural visualization and advertising animation before expanding into original children’s and family entertainment, international co-productions, transmedia properties and interactive work.

The studio develops and produces CGI preschool and animated series, feature-animation co-productions, games and proprietary IP. Its production capabilities span pre-production, visual development, storyboarding, character design, rigging, animation, lighting, rendering, post-production, Houdini FX and crowd systems. Hype also works with real-time animation and Unreal Engine workflows, alongside OpenUSD-based pipeline development.

Screen and interactive work

Its credits include the original preschool series Descobertas de Kaia; Talking Tom Shorts: Specials for Outfit7; Vamos Brincar com a Turma da Mônica, the first full 3D CG preschool series for Mauricio de Sousa Produções; and the animated feature Tainá e a Flecha Azul. Earlier productions include Tainá e os Guardiões da Amazônia, Dino Aventuras, Viola e Tambor and Angry Birds Bubble Trouble.

Hype has also worked in games through the co-production of the tactical RPG Reverie Knights Tactics. Its short-film work includes Ed and Boy in the Woods, the latter created with Fábrica do Futuro to raise autism awareness.

Original IP and collaboration

Following Dino Aventuras, the studio established Hype Lab to incubate original intellectual property, character merchandising and transmedia brands. In 2020, it joined Chile’s PunkRobot and Peru’s Red Animation to launch Los Amigos, a production alliance combining the partners’ pipelines for international CGI series.

Hype’s work has reached broadcasters and digital platforms including Disney Junior, Disney Channel Latin America, Netflix, Nickelodeon, Globoplay, Giga Gloob, YouTube Kids and Amazon FreeTime. The independent studio remains active, operating hybrid and remote-first production pipelines while creating original properties and delivering co-production and work-for-hire animation services.