HUMAN

HUMAN is an enterprise cybersecurity software company focused on detecting automated activity, preventing digital fraud, and governing interactions involving AI agents. Its work spans digital advertising, websites, mobile applications, online accounts, and transactions, helping organizations distinguish legitimate engagement from malicious or abusive automation.

The company delivers these capabilities through the Human Defense Platform, combining advertising protection with application and account security. Its advertising products address invalid traffic, fraudulent clicks, and advertising integrity across programmatic and direct channels. Application protection covers automated attacks, account takeover, scraping, transaction abuse, and threats introduced through client-side scripts. Client-side monitoring also supports organizations addressing PCI DSS 4.0 requirements.

Protection across digital interactions

HUMAN's commercial offerings include MediaGuard, Ad Click Defense, Bot Defender, Account Defender, Code Defender, and Client-Side Defense. These products address different points in the customer journey, from advertising engagement and website access to account authentication and checkout. Its AgenticTrust framework extends detection, verification, and policy enforcement to AI crawlers, scrapers, automated agents, and agentic browsers.

Threat research is another part of the company's operations. The Satori Threat Intelligence and Research Team investigates cyberthreats, reverse-engineers malicious systems, and participates in botnet disruption efforts. HUMAN serves advertising and media businesses alongside e-commerce, financial services, software platforms, healthcare, government, streaming, gaming, travel, and hospitality organizations.

Company development

The business was founded in 2012 in a Brooklyn science-fiction bookstore under the name White Ops. Its original focus was determining whether online interactions came from people or automated scripts. Following an investor-led acquisition in December 2020, it adopted the HUMAN name on March 30, 2021.

A July 2022 merger with PerimeterX combined its advertising verification capabilities with application and account defenses. The acquisition of clean.io in November 2022 added client-side malvertising and e-commerce threat prevention. These combinations broadened the company's protection across advertising, applications, accounts, and digital transactions. HUMAN remains an active private company with an international engineering and commercial presence.