Huge

Huge is an international experience design, marketing, and technology company founded in Brooklyn in 1999 by David Skokna and Sasha Kirovski. Its work brings together brand strategy, digital product design, software engineering, and customer experience consulting to help organizations develop and improve the ways people interact with their businesses.

The company began with websites and digital brand experiences before expanding into mobile applications, enterprise platforms, commerce, and integrated customer journeys. Early milestones included redesigning IKEA’s web experience and developing JetBlue’s original consumer booking website in 2005. Its subsequent work spans consumer brands, financial services, technology, entertainment, healthcare, fitness, automotive, and luxury businesses.

Design, technology, and customer experience

Huge designs and builds enterprise websites, applications, design systems, and commerce platforms. Its capabilities cover research, information architecture, UX/UI design, prototyping, software engineering, and platform optimization. Brand engagements include positioning, visual identity, and design systems, while customer experience projects connect journey mapping with channel integration, loyalty, and digital transformation.

The agency describes its current approach as human-first and AI-native. Its AI services include workflow redesign, internal tool deployment, and enterprise orchestration, alongside content production and creative operations. Composable commerce work focuses on modular architectures and improving transactional experiences across channels.

Selected engagements include Google’s Android rebrand, Search interface enhancements, and YouTube product experiences; NBCUniversal’s Olympic Games discovery and scheduling experience; and McDonald’s mobile ordering and digital sales transformation. Other projects include the LPGA’s digital ecosystem and tournament tracking, Planet Fitness’s digital fitness experience, CoinTracker’s tax and portfolio workflows, and Big Green Egg’s commerce platform.

Company development

Interpublic Group acquired Huge in 2008, supporting its international expansion. In December 2024, AEA Investors acquired the agency and strategically combined it with Hero Digital, bringing together design and creative capabilities with enterprise transformation and customer experience infrastructure. Huge continues to operate under its own public name, with its global headquarters in New York and a distributed international delivery network.