Hue & Cry

Hue & Cry is a creative communications, brand activation and public relations agency working across food, drink, hospitality, travel and premium spirits. With hubs in London and New York, it develops integrated campaigns that connect brand positioning with earned media, cultural partnerships and experiences for consumers. Its work spans challenger businesses and established international brands.

The agency combines strategic planning with creative development and campaign delivery. Its capabilities include brand world creation, press outreach, influencer engagement, talent curation, content strategy and product launches. Experiential projects and on-trade and off-trade activations form part of its approach, alongside ongoing media relations and communications support.

Campaign work

Its portfolio includes Dead Man's Fingers’ “Give Tradition the Finger” campaign and Rekorderlig Cider’s “London Cold Sauna” activation. Hospitality and travel assignments include brand strategy and international launch PR for Jan Luyken Amsterdam, opening activity for Nobu Hotel London Portman Square, and global public relations and press-office support for Azamara Cruises.

Other reported collaborations include Belvedere Vodka’s celebrity activation featuring Daniel Craig, One Hundred Shoreditch’s launch partnership with Accidentally Wes Anderson, Hennessy’s “Courts Beyond Limits” series, and a partnership between Puente Romano Marbella and Fendi. These projects illustrate the agency’s work across campaign communications, cultural collaborations and destination launches.

Company development

The business was incorporated in April 2006 as Nylon Communications Limited. It subsequently operated as The Contagious Agency Limited before adopting Hue & Cry (UK) Limited in January 2015 and its current legal name in August 2017. Those dates document its corporate and naming history rather than a separately established business founding date.

Hue & Cry is a Certified B Corporation. In October 2025, it received a strategic minority investment from Inflectiv Group, joining the agency network while retaining founder-led operational independence. The investment supported its plans to expand in the United States.