HoYoverse

HoYoverse is a global interactive-entertainment brand operated by Singapore-based Cognosphere Pte. Ltd. It was established in 2022 to lead international publishing, distribution, live operations, licensing, and media expansion for the miHoYo group outside mainland China.

The company develops and publishes cross-platform games for mobile, PC, and console audiences, with a focus on stylized real-time 3D production, anime-inspired visual design, open-world systems, and ongoing live-service releases. Its work spans game development and global publishing as well as localization, regional player support, community-platform management, and transmedia production.

Games and interactive properties

Its portfolio includes:

• Genshin Impact
• Honkai: Star Rail
• Zenless Zone Zero
• Honkai Impact 3rd
• Tears of Themis
• Honkai: Nexus Anima and Petit Planet

HoYoverse also operates HoYoLAB, its official community hub, and has released N0va Desktop, a dynamic interactive desktop application.

Beyond games

The company extends its game worlds through original music, animation, comics, merchandise, and fan events. Its in-house music studio, HOYO-MiX, supports soundtrack production, while its broader transmedia activity connects games with animation, manga, literature, and live entertainment.

Technically, HoYoverse is associated with anime-style cel shading, real-time multiplatform rendering, cloud-gaming infrastructure, artificial-intelligence-driven workflows, and cross-platform game engineering. Its international organization combines publishing and player-facing operations with game-development work, including a Montreal studio focused on open-world action gameplay and new intellectual properties.