Hovercraft

Hovercraft is a multidisciplinary creative agency combining experiential design, creative technology and brand production. Its work connects physical environments with interactive digital experiences, spanning retail flagships, temporary activations, public installations and live entertainment. Founded in Portland in 2009, the studio is headquartered in Denver and maintains a presence across North America and London.

The agency brings together spatial design, art direction, software development and production capabilities. Its projects range from store concepts, exhibition environments and fabricated installations to animation, motion graphics and concert visuals. Creative technology work incorporates real-time rendering, machine learning, augmented reality and extended reality, applying these tools to shopping, audience participation and immersive storytelling.

Experiences across physical and digital spaces

Hovercraft’s longstanding work with Nike and Jordan Brand illustrates this range. Projects include the sculpted ice retail environment for Nike’s Mt.12Skiii, Jordan Brand’s HUB23 basketball activation and geofenced augmented reality experiences for Nike’s House of Innovation. These commissions combine environmental design with interactive content, physical construction and event production.

Its retail work includes spatial design and digital moments for Arc’teryx’s SoHo flagship, alongside The Icon, a permanent three-story animated kinetic light installation at H&M’s Times Square store. For Coinbase, the studio developed the immersive Moonshot and Arena installations. Its entertainment work extends to concert visuals for Kali Uchis and Megan Thee Stallion, while other projects explore interactive public art and technology-led fan engagement.

Hovercraft serves sportswear, outdoor apparel, technology, gaming, entertainment, fashion and consumer brands. Its commercial offering connects strategy and concept development with design, content creation, technical implementation, fabrication and installation, allowing projects to span multiple disciplines within a single production.

In December 2024, Hovercraft was acquired by Skyview Innovations. The holding company subsequently became Hovercraft Ventures in late 2025. Hovercraft continues to operate as a standalone studio brand within that platform, retaining its focus on brand experiences, progressive retail environments and creative technology.