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HOU2

HouseSpecial

Animation
Open roles
0
Founded
2014
Employees
11-50
Offices
1

About HouseSpecial

HouseSpecial is an independent animation and creative production studio based in Portland, Oregon. Its work spans commercial advertising, branded storytelling and narrative shorts, combining character development with stop-motion, computer animation and moving illustration. The studio creates both practical and digital worlds, from fabricated puppets and miniature environments to CG characters and mixed-media productions that combine animation with live action.

Established as an independent business in July 2014, HouseSpecial emerged from LAIKA/house, Laika’s commercial production division, when Laika shifted its focus to feature-length animated films. Its creative lineage extends through that division to Will Vinton Studios and Portland’s longstanding tradition of stop-motion and character animation. That history informs its emphasis on expressive characters and handcrafted production, while its current work incorporates a broad range of animation techniques.

From concept to finished animation

The studio manages production from early creative development through final delivery. Its process encompasses storytelling strategy, character design, visual development, storyboards and animatics, followed by animation, practical fabrication, editorial and finishing. Puppet armatures, miniature sets and tabletop cinematography sit alongside CG production, compositing, color grading and Flame finishing within its production capabilities.

HouseSpecial serves advertising agencies and brands across food and beverage, consumer products, technology, apparel and other markets. Its commercial portfolio includes M&M’S character campaigns, work featuring Planters’ Mr. Peanut, a Canadian launch spot for Uncrustables and miniature architectural environments for Airbnb. These projects reflect an approach that adapts the medium to the character, setting and demands of each story.

Commercial characters and narrative filmmaking

Alongside advertising, HouseSpecial produces animation for entertainment and independent film. Its narrative credits include stop-motion production for the first season of Adult Swim’s The Shivering Truth, as well as the shorts Armor del Amor, A Tale of Momentum & Inertia and Brim Broome Boulevard. Across these formats, the studio combines character performance, visual design and animation craft to build stories at both commercial and short-film scale.

More about HouseSpecial

Leadership and founders

  • Kirk Kelley is Chief Creative Officer and Director, and a co-founder.
  • Alvaro Cubillas is Chief Operating Officer and a co-founder.
  • Julie Ragland is Executive Producer and Head of Marketing.
  • Lourri Hammack is a historical co-founder and former President/Executive Producer.

Production model and collaboration

The studio scales production with freelance animators, fabricators and crew during major production runs. Its external commercial representatives are independent agency partners rather than branch offices.

Kelley's work on the M&M’S characters began in 1995 with BBDO, preceding HouseSpecial's establishment as an independent company.

Recognition

The report identifies the miniature campaign Tiniest Holiday Gift Guide for Digital Trends as a Digiday Content Marketing Award winner; it does not supply an award year.

Notable credits

10 credits
  • The Shivering Truth — Season 1 stop-motion animation production
  • Brim Broome Boulevard
  • Armor del Amor
  • A Tale of Momentum & Inertia
  • M&M’S — character development and commercial campaigns
  • Chipotle — Ingredients Reign
  • Planters — Mr. Peanut animated commercial revival
  • Airbnb — Aircover miniature architectural sets, in partnership with Buck
  • Cole Haan — ZERØGRAND with Stitchlite Wool
  • Smucker's Uncrustables — 2023 Canadian launch animated spot

Offices

Where HouseSpecial is based

1 location
  • Portland office

    Headquarters
    420 NE 9th Ave, Portland, OR 97232, USAPortland, Oregon, United States
    About this office

    Sole company-operated headquarters and production facility, housing puppet fabrication, stop-motion stages, CG production, editorial and Flame finishing.

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