House of Greenland
- Open roles
- 0
- Founded
- 2015
- Employees
- 11-50
- Offices
- 1
About House of Greenland
House of Greenland is an independent strategic creative agency and production studio based in London. It combines brand strategy, creative development and filmmaking, helping organisations define their positioning and translate it into campaigns, stories and experiences. Its work spans commercial advertising, B2B communication, cultural projects and documentary production.
Originally a content and social video production house, the business developed into a marketing-first strategic consultancy and creative agency. Its approach begins with identifying commercial and cultural problems, then developing brand platforms, messaging and creative responses around those needs. This connects strategic planning with the production of campaign assets across film, digital and social channels.
Strategy and production
The agency’s capabilities extend from brand platform definition and narrative development to verbal identity, scriptwriting and copywriting. Production work includes commercials, branded entertainment, documentaries and art films, supported by cinematography and post-production. Digital projects encompass campaign toolkits, social creative, interactive online experiences and educational assets.
For technology brands, House of Greenland has developed global marketing platforms and communication systems. Its work includes Google’s Be where the world decides platform and #OpenToEveryone campaign, alongside the integrated There’s only one YouTube campaign. Other projects include strategic positioning and television advertising for Apartment List, gaming audience campaigns for Red Bull, and educational communication for Flo Health.
Culture and long-form storytelling
Cultural commissions form another strand of the studio’s work. Its collaboration with Tate Modern and Sigur Rós produced an interactive video installation for the opening of the Switch House. For Hyundai and Tate Modern, it created film and social content documenting Anicka Yi’s In Love With the World installation.
Alongside its agency commissions, House of Greenland maintains an internal editorial and long-form production arm focused on documentaries, television formats and art films. This extends its storytelling practice beyond individual advertising campaigns while remaining part of the same operating studio.
More about House of Greenland
Founders and leadership
House of Greenland was founded by former Google marketer Martin de Fleurian and filmmaker Agathe Cury. As of the November 2026 research, de Fleurian is Founder & Executive Creative Director and Nicole Haines is Chief Executive Officer. Cury resigned as a company director on 28 November 2022; the research does not establish a current executive role for her.
Operating approach
The agency describes an approach built around strategic transparency, empathy and long-term brand partnerships. De Fleurian developed this model in response to his experience of agencies prioritising deliverable volume over underlying business problems. Haines’s appointment as CEO enabled him to concentrate on executive creative strategy.
Early development
The company originated in Camden Town through the Collective creative incubator before establishing its primary studio in London Fields, Hackney.
Notable credits
11 creditsOffices
Where House of Greenland is based
- Unit 76, Regent Studios, 8 Andrews Road, London E8 4QN, United KingdomLondon, England, United Kingdom
London office
HeadquartersAbout this office
Overall headquarters and sole current operational studio, housing strategy, creative development, film production and the internal editorial and long-form production arm. The registered corporate address is a separate administrative address, not another branch.
Open roles
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