HHL Advertising

HHL Advertising is an independent, full-service advertising and marketing agency based in Hunt Valley, Maryland, serving clients across the United States. Founded in 1982 by television executive and producer Charles H. Horich, the agency developed its business around retail broadcast campaigns and expanded into integrated creative, media, direct mail, and digital marketing.

The agency specializes in home furnishings and consumer retail, working with furniture retailers, mattress businesses, and specialty home decor stores. Its broader markets include home improvement, residential exterior remodeling, appliances, flooring, and regional retail and convenience chains. Its customer base includes Top 100 furniture retailers and members of Furniture Marketing Group.

Campaign strategy and creative

HHL develops promotional plans, content calendars, audience segments, and geographic priorities for retail campaigns. Its creative services span brand identity, promotional concepts, print materials, trade show displays, and large-format signage. Campaign development connects these materials with broadcast and digital advertising, allowing retailers to coordinate their messaging across channels.

Television, radio, and video production form a substantial part of the agency’s work. Its in-house capabilities include commercial filming on location and in stores, editing, motion graphics, voiceover recording, and audio engineering. These capabilities support promotional spots, direct-response campaigns, and digital advertising from concept through distribution.

Media and measurable response

Media strategy, planning, and buying cover television, radio, cable, OTT streaming, paid search, and social advertising. Digital services also include search engine optimization, display advertising, social media management, and performance reporting.

HHL’s direct mail offering combines promotional design with customer profiling, demographic analysis, and audience targeting. Sales matchback reporting connects campaign audiences with subsequent purchases, supporting evaluation of retail promotions. Alongside its creative and media services, this analytical work helps clients plan campaigns around customer characteristics, store markets, and promotional objectives.

The agency’s integrated operating approach brings strategy, creative development, production, media placement, and direct marketing together within one business.