Reaali

Reaali was a French augmented reality and video game studio whose history began in 2017 under the Augmenteo and Hootside names. Its work combined mobile gaming, interactive storytelling and geolocated exploration, turning cultural venues, historic sites and urban environments into playable experiences. The studio developed original entertainment as well as adaptations of established fictional worlds for museums, tourism organisations and leisure destinations.

Its production capabilities covered the design and development of mobile AR games, interactive investigations, visitor journeys and location-based entertainment. These experiences brought together narrative design, 3D modelling and animation with exploration of physical surroundings. Early products included Hackeo, an indoor AR treasure hunt, and Sherlock Box, an interactive canvas investigation. The company also pursued a platform approach to distributing geolocated adventures through a mobile application.

Cultural and licensed experiences

The studio collaborated with Ubisoft, Cultival and the Musée de l’Armée on Assassin’s Creed: Le Secret de Napoléon Ier in 2018. Presented at Les Invalides in Paris, the experience attracted more than 13,000 players. Further productions extended this approach to other cultural settings, including Le Secret de Camerone at the Museum of the Foreign Legion and Le Secret des Mines at Louvre-Lens.

Its broader portfolio included a Rabbids AR treasure hunt at Printemps Haussmann, Astérix & Obélix: Vidi Vici and the original geolocated adventure Greenesis: Prelude. Under the Reaali identity, the team continued developing the inherited catalogue, worked on Star Trek: First Contact Experience and expanded into interactive video mapping with Cosmic Color, presented during Lille’s 2024 Video Mapping Festival.

Studio succession

Following Augmenteo’s insolvency proceedings, a court-approved asset sale in March 2023 transferred the studio’s intellectual property and production pipeline to the newly incorporated Reaali SAS. The successor continued the team’s work and public studio identity under the Reaali name. Reaali subsequently entered judicial liquidation in July 2025, bringing studio operations to a close.