Hoopla Animation

Hoopla Animation was a Manchester-based animation production company focused on preschool television and the development and exploitation of children's intellectual property. Its principal production was Daisy & Ollie, a 2D animated series about two young friends exploring everyday questions. The programme reached audiences through Cartoonito and Channel 5's Milkshake! programming strand, with distribution also extending to My5.

The business originated as an intellectual property vehicle within CHF Media Group, holding and developing the rights to a preschool concept created by Helen Brown. Initially called Daisy Boo & Monkey Too, the project developed into Daisy & Ollie. Early animation production was commissioned from CHF Entertainment under a production services agreement, rather than being carried out independently by Hoopla's own production operation.

Independent television production

Following CHF Entertainment's liquidation in 2019, the company adopted the Hoopla Animation name and assumed direct responsibility for subsequent production and development. It continued operating in Greater Manchester and secured further commissions from Channel 5. The supplied research describes the programme expanding to five seasons and approximately 130 episodes.

Hoopla's work combined series development, scriptwriting, storyboarding, character animation, voice direction and post-production. Its business also encompassed intellectual property development, co-production and broadcast management. These activities centred on preschool entertainment, combining comedy and character-led storytelling with questions drawn from children's everyday experiences.

The company's development from an intellectual property holding vehicle into an independent producer was a defining part of its history. Its production activity remained closely associated with Daisy & Ollie, rather than the commercial motion graphics and corporate video work previously attributed to it in error.

Later history

Financial difficulties included a prolonged dispute over Enterprise Investment Scheme tax relief relating to historic investment and production arrangements. The company entered administration in 2024 and subsequently compulsory liquidation in 2025. As of November 2026, its physical animation production operations had ceased.