Hoop VFX
- Open roles
- 0
- Founded
- 2015
- Employees
- 51-200
- Offices
- 3
About Hoop VFX
Hoop VFX is an independent, artist-led visual-effects and post-production studio founded in London in 2015 by visual effects producer Priyanka Balasubramanian. Formerly known as Hula Hoop, the business now operates publicly as Hoop VFX and Hoop Visual Effects, supporting feature films, episodic and streaming productions, commercials, and music videos.
The studio combines high-volume outsourcing support with end-to-end creative VFX work. Its 2D services include rotoscoping, digital paint and prep, clean-plate reconstruction, rig and wire removal, de-ageing, keying, multilayer compositing, and shot finishing. Its 3D offering spans camera tracking, matchmove, rotomation, CG character and creature assets, rigid-body animation, matte painting, and digital set extensions.
Production capabilities
Across pre-production, production, and post, Hoop VFX provides:
- Script breakdowns, concept art, visual look development, and previsualization
- On-set VFX supervision, technical data wrangling, and playback asset supervision
- FX simulations for crowds, smoke, fire, water, destruction, and debris
- Motion graphics, UI screen graphics, and title-sequence design
- 2D and 3D visual-effects support for international studio and post-production pipelines
The studio uses tools including Maya, Nuke, Houdini, Unreal Engine, ZBrush, Golaem, and Blender. It also incorporates offline hybrid AI workflows using ComfyUI and Stable Diffusion for concept generation, matte-painting ideation, clean-plate assistance, and texture and depth-map synthesis.
Selected work
Its reported credits include Evil Dead Burn, Fateh, Jawan, The Last Kingdom: Seven Kings Must Die, and Down a Dark Hall. The company’s work ranges from additional VFX support and compositing through to CG, animation, environmental work, and complex simulation requirements.
Hoop VFX operates as a distributed production business with production capacity in the United Kingdom and India, pairing executive production and supervision with dedicated 2D, 3D, and CGI delivery. Its current leadership includes founder and CEO Priyanka Balasubramanian, COO Vigginesh Srinivasan, Head of Production Navin Venkatesh, and VFX Supervisors Neel Trivedi and Apul Mehta.
More about Hoop VFX
Leadership and operating model
- Priyanka Balasubramanian is Founder, CEO, and Executive Producer; she is credited legally as Kamalam Priyanka Balasubramanian.
- The current leadership team also includes Vigginesh Srinivasan (Chief Operating Officer), Navin Venkatesh (Head of Production), and VFX Supervisors Neel Trivedi and Apul Mehta.
- The company began with a remote-first, distributed production model connecting creative talent across the UK, India, and Eastern Europe.
Related venture
In 2025, Balasubramanian founded London-based Maximum Creative, a separately operated AI-native creative venture focused on hyper-realistic digital humans, neural post-production, virtual production, and AI-generated short films.
Notable credits
5 creditsOffices
Where Hoop VFX is based
- 26 Hillfield Park, London, England, N21 3QHLondon, England, United Kingdom
London office
HeadquartersGlobal headquarters and executive office for corporate operations, executive production, client services, and supervision.
- Race Course Road / Race View Colony, Guindy, Chennai, Tamil Nadu 600032, IndiaChennai, Tamil Nadu, India
Chennai office
Primary production facility for 2D, 3D, and CGI visual-effects outsourcing.
- Mumbai, Maharashtra, India
Mumbai office
Regional production facility and artist hub.
Open roles
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