Homeboy Estudio

Homeboy Estudio is an independent motion design and animation boutique founded in March 2012 in Mexico City. Its work combines graphic design with kinetic storytelling, using 2D and 3D animation, motion graphics and character animation to create commercial and broadcast content for domestic and international audiences.

The studio focuses on short-form productions for brands, agencies and television networks. Its output includes advertising spots, explanatory videos, broadcast identity packages, promotional visuals and mixed-media character animation. Art direction and broadcast design complement its animation capabilities, connecting visual identity with movement and narrative.

Commercial and broadcast work

Homeboy established a commercial portfolio during its first year, working for brands and broadcasters including BBC, Nickelodeon, Canal Once, MVS, Microsoft and Coca-Cola. Its markets include advertising and marketing, television broadcasting, beverages, confectionery, financial services and digital brand media.

Selected productions include Absolut México, an animated campaign for Absolut Vodka; Tic Tac “Canta”, a commercial produced for Ferrero through MTV Labs; and Video Company, an explanatory production. These projects reflect a practice spanning branded storytelling, character-led advertising and design-driven animation.

The studio operates as a boutique creative collective, with a portfolio centred on commercial animation and motion design. Its production offering brings together character design, animation, motion graphics and post-production for concise visual communications across broadcast and digital formats.