Hololux

Hololux is a German digital innovation agency and software studio working across mixed reality, metaverse environments and enterprise artificial intelligence. Based in the Saarbrücken metropolitan area, it develops immersive applications, collaborative virtual spaces and industrial digital twins for businesses and institutions. Its work connects spatial computing with enterprise software, cloud infrastructure and real-world production systems.

The studio’s history combines enterprise cloud consulting with immersive media production. Its origins include Experts Inside GmbH, established in 2013, and an early virtual reality production collaboration formed in 2015. Following a corporate reorganization in 2023, the continuing Hololux brand and operations are managed through Leitwolf GmbH.

Enterprise immersive experiences

Hololux creates virtual environments for corporate events, onboarding, collaboration and education. Its development work spans Microsoft Mesh, Spatial.io, Decentraland and The Sandbox, alongside custom applications built with Unity, C# and WebXR. These projects range from architectural interpretations of physical workplaces to interactive gathering spaces and educational simulations.

Its portfolio includes a virtual reinterpretation of Microsoft Austria’s Vienna headquarters, developed during Microsoft Mesh’s private preview. Other work includes a metaverse onboarding event for Beiersdorf, a virtual town hall for AIA Hong Kong and Macau, and a corporate Christmas event for Deutsche Bank. Educational applications include the Ursapharm VR experience and the Goethe-Institut’s GoetheVRsum virtual campus.

Industrial systems and artificial intelligence

For industrial clients, Hololux develops digital twin environments that connect machinery and sensor data with spatial interfaces. Its work brings together Azure Digital Twins, NVIDIA Omniverse and Azure Data Lakes to support production monitoring and immersive access to operational information.

The studio also provides digital strategy consulting, custom software development and enterprise generative AI integration. Its AI capabilities include agent orchestration, corporate knowledge retrieval and graph-based approaches to enterprise information. Across these activities, Hololux serves automotive and manufacturing businesses, consumer goods and healthcare companies, financial services organizations, real estate businesses, and cultural and educational institutions.