Holition
Think Digital. Act Analogue
- Open roles
- 0
- Founded
- 2008
- Employees
- 11-50
- Offices
- 1
About Holition
Holition is a London-based experiential creative studio and digital innovation consultancy founded in 2008. Working across luxury retail, fashion, beauty and culture, it develops experiences that connect emerging technology with physical environments and brand storytelling. Its work spans bespoke retail activations, interactive installations, virtual stores and augmented reality applications.
The studio combines strategic consultancy, user research, creative development and technical production. Projects can move from audience research, persona mapping and user journeys through prototyping, interface design, engineering and delivery. Its capabilities include spatial and experiential design, CGI, 3D animation, motion graphics, projection mapping and development for augmented, virtual and mixed reality. Computer vision, facial tracking and creative artificial intelligence support experiences ranging from guided cosmetics applications to interactive displays.
Experiences across retail and culture
Holition's retail work includes virtual product discovery, digital gifting, fragrance recommendation tools and in-store virtual cosmetics try-on. These projects use different formats to help audiences explore products: browser-based environments, mobile applications, interactive touchscreens and large-scale visual installations. Its portfolio also includes anamorphic displays and gamified virtual spaces, bringing together physical presentation and digital interaction.
The studio works with luxury fashion, fragrance and beauty groups including LVMH, Kering, Richemont, Coty, Estée Lauder Companies, Puig and Shiseido. Its automotive work includes experiences for Rolls-Royce and BMW. Across these sectors, its services extend beyond individual applications to retail innovation consulting, digital strategy and product roadmapping.
Cultural commissions form another part of its practice. Holition has developed augmented reality artwork, interactive museum experiences and digital projects exploring consciousness and sustainability. These sit alongside its commercial commissions and demonstrate the range of contexts in which the studio applies creative technology. Its production offering combines project management, client services and technical execution, supporting work from early concept development through to the finished experience.
More about Holition
Leadership
Jonathan Chippindale is the studio's co-founder and Chief Executive Officer. Its origins include exploratory augmented reality venture work for luxury jewelry during approximately 2006–2008.
Design methodology
Holition describes its approach as Digital Anthropology: a human-centred philosophy in which technology should enhance physical spaces and human experiences rather than replace them.
Industry recognition
- Holition was named Top Agency of the Year at the 2021 MUSE Creative Awards, receiving 20 awards that season.
- In 2022, Holition ranked among the Top 3 Agencies at the MUSE Awards.
Research and cultural collaboration
The report identifies collaborations with the Victoria and Albert Museum, Tate Modern, University of the Arts London and University College London, connecting the studio's practice with cultural interventions and academic research.
Notable credits
11 creditsOffices
Where Holition is based
- 9 Ely Place, London, EC1N 6RY, United KingdomLondon, England, United Kingdom
London office
HeadquartersGlobal headquarters and creative studio; the report identifies this as Holition's sole permanent physical studio.
Open roles
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