HMX Media

HMX Media is a CGI advertising studio and visual-technology developer founded in 2004. It creates product-focused imagery, films and interactive experiences for consumer, automotive and technology brands, combining commercial visual storytelling with scalable digital-content production.

The studio’s work spans the launch and presentation of complex products across broadcast, e-commerce and digital touchpoints. Its capabilities include photorealistic 3D modelling, texturing, lighting, look development, animation, product CGI, lifestyle imagery and post-production compositing.

Interactive product experiences

HMX Media develops web-based real-time 3D visualizers and configurators, including WebGL experiences that let customers explore products online. Its work also includes augmented-reality product previews and immersive brand activations, alongside automated production pipelines that transform CAD and master digital assets into multi-format marketing content.

Production capabilities

• CGI and 3D animation for product launches and commercial campaigns
• Real-time 3D, online configurators and interactive product visualizers
• Automated asset creation for regional, retail and e-commerce variants
• Live-action film production, photography, directing and physical production
• Motion design, colour grading, editing, FX simulation and 2D/3D compositing

The company serves sectors including consumer electronics, automotive and mobility, appliances, industrial design, luxury goods, retail and technology. Its portfolio includes product visualization, launch content and interactive work for brands such as McLaren, Lenovo, Royal Enfield, Sony, Dell Technologies, Sharp, Teufel and Panasonic.

HMX Media operates as an active business under HMX Holdings Limited, with HMX Media Limited as its UK operating company. Its production model connects creative, client and production expertise to deliver both high-volume marketing asset systems and individual commercial campaigns.