HIRO 裕 IP Studio

HIRO 裕 IP Studio is a creative production and go-to-market growth studio that combines short-form 2D animation with organic distribution systems. Working with character-led intellectual property, the company develops social-native content intended to build audience attention, fandom and customer acquisition without relying on paid media.

Its creative work centres on expressive, hand-drawn and frame-by-frame character animation, illustration, storyboards and short-form narrative. HIRO designs productions for rapid viewing on platforms such as TikTok, YouTube Shorts and Instagram Reels, using character storytelling and concise formats to support entertainment, gaming and sports-focused campaigns.

Content and growth systems

Alongside production, HIRO develops content systems that connect creative development with distribution and commercial outreach. Its work includes:

• Viral-content concepting, scriptwriting, creative direction and publishing workflows
• User-generated-content creator sourcing, briefing, iteration and performance tracking
• Social-account and community management for TikTok and Instagram
• Account-based marketing, automated follow-up and proposal workflows
• AI knowledge systems and outbound funnels for founder-led narratives and growth programmes

The studio describes its approach as a response to lower production barriers created by automation: pairing structured workflows with human creative craft to make organic audience engagement a central part of intellectual-property growth. It explicitly excludes generative AI from final character artwork, retaining hand-drawn timing, linework and visual expression.

Selected work

HIRO's credited work includes Giga Noob / Gigaverse, Sport.fun, FIFA Rivals for Mythical Games, OneFootball, and Anime Heart Hunters for YGG Play. Its markets span video games and Web3 gaming, anime and character entertainment, sports and fantasy sports, financial technology and prediction markets, plus high-growth technology and consumer brands.

The studio operates from Tokyo with a distributed, asynchronous production model that brings together animators, writers, video editors and growth strategists across international markets.