hi5.agency

hi5.agency is a creative and social-first advertising agency founded in 2016. Its audience-first and fan-first approach connects digital storytelling, original content and experiential marketing for entertainment, technology, gaming and consumer brands. The agency develops campaigns around the interests, conversations and cultural communities surrounding a brand, combining ongoing social activity with live experiences and product launches.

Its capabilities span strategy and insights, creative, production, social and experiential work. Research and planning include audience insights, brand audits, cultural forecasting, multicultural strategy and campaign development. Creative delivery ranges from branding, photography and illustration to motion graphics, visual effects, audiovisual finishing and out-of-home advertising. Production services include casting, talent management, staff directors, studio production and location shoots.

Social storytelling and live experiences

The agency's social practice combines creator partnerships, community engagement, social listening and reactive content. Its work for Vans encompasses global social strategy, daily publishing, creator collaborations and storytelling across skate, art and music culture. For Nike LA, it provides social listening, trend reporting and real-time coverage of Los Angeles athlete culture.

Entertainment campaigns include character-led Instagram accounts for Netflix's 13 Reasons Why, the Season 5 date reveal for BoJack Horseman, and the Season 4 social campaign for Lucifer. These projects illustrate approaches ranging from sustained fictional-character storytelling to coordinated announcements and audience participation. Other work includes cinematic campaigns, trailers, key art and outdoor advertising for Audible.

Experiential projects extend that storytelling into physical settings. Google Pixel work includes creator-led event activations and social content, while Meta Lab projects combine cultural experiences, original content and creator partnerships. Meta Quest campaigns include game launches and event activations.

Originally established within New Wave Entertainment, the agency later entered a strategic partnership with Conscious Minds in November 2022. The companies retained separate brand and agency identities. hi5.agency is now based in Pasadena, California, with a physical production studio supporting its broader creative and campaign work.