HEROmation
- Open roles
- 0
- Founded
- 2013
- Employees
- 1-10
- Offices
- 2
About HEROmation
HEROmation is an independent animation and narrative virtual reality studio based in California. Founded in 2013, it develops original entertainment and provides production services for film, television, games and advertising. Its work spans CGI and 2D animation, interactive storytelling, books and screen development, combining original intellectual property with commissioned creative work.
The studio works through a distributed production model, connecting its central creative team with artists, animators and technical specialists across North America, Europe and Asia. This approach supports collaboration across disciplines and allows production teams to expand around individual projects.
Animation and production services
HEROmation's capabilities extend from early story development through animation and compositing. Services include directing, screenwriting, storyboarding, character design, modeling, rigging and texturing, alongside previsualization, shot layout and camera staging. It also develops pitches and packages intellectual property for film, television and publishing.
Its animation portfolio includes the CGI short The Wrong Rock and the ten-part 2D explainer series Headspace Mindful Eating. Commercial production work includes previs and layout contributions for campaigns associated with Nintendo, Energizer and Target. Feature animation services include previs and layout for Paramount's Under the Boardwalk. These projects sit alongside the studio's original productions, reflecting a business that combines development with specialist production support.
Interactive storytelling
HEROmation expanded into immersive entertainment with The Phoenix Gene, an original narrative-driven VR flight action game developed for Meta Quest and Steam. The project connects interactive entertainment with publishing through a companion six-part science-fiction novel series written by Julie Pifher.
Across its animation and interactive work, the studio brings story development, visual production and software development into the same creative practice. Its supported capabilities encompass both linear films and interactive VR experiences, with projects extending across screen-based entertainment and published fiction.
More about HEROmation
Founders and creative background
- Animation director Michael Cawood and writer-producer Julie Pifher Cawood founded and co-own the studio.
- Cawood has created animated films since 1994. His individual production background includes contributions to Dawn of the Planet of the Apes, Happy Feet, Pete's Dragon and Bumblebee.
- Julie Pifher Cawood's development and producing background includes creating TLC's My Giant Life and A&E's Born Behind Bars.
Production methods and collaboration
- Cawood's 2012 short Devils, Angels & Dating used a custom online collaboration pipeline involving more than 100 artists worldwide. The later production of The Wrong Rock used the Artella Virtual Studio platform and involved more than 100 remote volunteer and contract artists.
- The report describes project-based scaling: The Phoenix Gene development team averaged nine members and peaked at fourteen.
- The Phoenix Gene features a custom physics-based flight control model and an original score by BAFTA-nominated composer Grant Kirkhope.
Film recognition
The Wrong Rock (2019) earned Oscar-qualification status, received dozens of international film festival awards and accumulated millions of online views. These distinctions concern the film; Oscar qualification does not indicate an Academy Award nomination.
Notable credits
10 creditsOffices
Where HEROmation is based
- Santa Clarita, California, United States
Santa Clarita office
HeadquartersPrimary headquarters and home studio for the founders in Los Angeles County, coordinating development and global remote production.
- Los Angeles, California, United States
Los Angeles office
Open roles
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