Helix Leisure
- Open roles
- 0
- Founded
- 2014
- Employees
- 51-200
- Offices
- 7
About Helix Leisure
Helix Leisure is an international entertainment technology group supplying software, hardware and interactive attractions to the out-of-home entertainment industry. Its businesses support family entertainment centers, arcades, visitor attractions and other leisure venues, combining systems for managing venue operations with the development and manufacture of amusement equipment.
The group brings together complementary businesses with distinct roles. Embed provides cashless payment and business management systems, connecting debit card readers, point-of-sale terminals, inventory management, redemption operations and self-service kiosks. These products help entertainment venues manage transactions and guest spending across their facilities.
LAI Games develops and manufactures commercial arcade games, redemption machines, virtual reality experiences and interactive attractions. Its activities extend from equipment designed for entertainment venues to consumer VR gaming. Booking Boss supplies cloud-based booking, ticketing and distribution software for tourism and attractions operators, supporting ticket sales and relationships with external distribution channels.
Together, these businesses serve operators across family entertainment, theme parks, waterparks, bowling, casinos, hospitality and tourism. The group's scope spans both the physical equipment guests interact with and the software used to administer venues and distribute their offerings. Its international presence includes Singapore, the United States, Australia and the United Arab Emirates.
Development of the group
Helix Leisure was formed in 2014, when LAI Group consolidated Embed, LAI Games and The Locker Network under a unified corporate structure headquartered in Singapore. Its business heritage comes from LAI Group's earlier involvement in amusement venues, entertainment technology and game development.
The acquisition of Booking Boss in 2017 extended Helix Leisure into tourism and attractions ticketing software. In April 2022, Helix Leisure and LAI Games completed the divestment of The Locker Network's electronic locker sales and revenue-share business, sharpening the group's focus on cashless venue management and gaming experiences. Helix Leisure continues to operate as a majority-owned business within LAI Group.
More about Helix Leisure
Technology and distribution connections
- Embed's Mobile Wallet technology supports Apple and Google wallets, extending its venue payment systems beyond physical cards.
- Booking Boss connects attraction operators with online travel distribution channels including Expedia, TripAdvisor and Viator.
Earlier milestones
- Malcolm Steinberg founded parent LAI Group in Perth in 1958. LAI Group subsequently created the Timezone brand in 1978; these are milestones of the parent business rather than Helix Leisure's founding.
- LAI established the PT Matahari Leisure manufacturing joint venture with Indonesia's Lippo Group in 1998, before Helix Leisure was formed.
- The Locker Network began providing electronic locker systems to amusement venues in 2013, preceding its inclusion in Helix Leisure's original corporate structure.
Notable credits
1 creditOffices
Where Helix Leisure is based
- 745 Lorong 5 Toa Payoh, The Actuary #01-02, Singapore 319455Singapore
Singapore office
HeadquartersGlobal corporate headquarters and R&D facilities of Helix Leisure Pte. Ltd.
- Level 1, 255 Beaufort Street, Perth, WA 6000, AustraliaPerth, Western Australia, Australia
Perth office
About this office
Helix Leisure corporate and Asia-Pacific operations shared with parent LAI Group, including Embed Asia-Pacific support. Previously based at 2 Neil Street, Osborne Park.
- Level 12, 225 George Street, Sydney, NSW 2000, AustraliaSydney, New South Wales, Australia
Sydney office
Australian corporate branch and operational center for Booking Boss.
- Dubai, United Arab Emirates
Dubai office
Middle East and EMEA regional branch supporting Helix Leisure and Embed operations across the Middle East, Africa and Southern Europe.
- Bath, England, United Kingdom
Bath office
- Carrollton, Texas, United States
Carrollton office
- 5000 Quorum Drive, Suite 310, Dallas, TX 75254Dallas, Texas, United States
Dallas office
North American regional headquarters of Helix Leisure USA, Inc., shared with Embed and LAI Games.
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