Prose on Pixels

Prose on Pixels is Havas’s global content creation and production network, working with brands and agency partners to originate, adapt and personalize content across markets. Its work spans commercial film, video, photography, audio, print, digital and social media, connecting campaign production with the delivery of assets for different audiences and channels.

The network brings together creative production and post-production capabilities. Teams develop campaign master assets, produce commercial shoots and recordings, and handle editing, colour grading, visual effects, sound recording and mixing. These capabilities support both original content creation and the preparation of finished material for distribution.

From campaign creation to global delivery

Its production offering is organized around three connected pillars:

• Create: Content origination across film, video, stills, audio, digital and social media, including campaign master production with brand and agency partners.
• Scale: High-volume asset creation, resizing, formatting, versioning, transcreation and localization for multiple markets.
• Personalize: Audience-informed content adaptation using performance data and automation to tailor assets to channels and demographics.

This approach connects the development of a campaign with its subsequent adaptation for social, retail and other media environments. Transcreation and multimarket localization form part of that delivery model, alongside dynamic creative optimization and digital asset origination. The network serves advertising clients across consumer goods, automotive, retail, entertainment, financial services, technology, telecommunications and luxury markets.

Development of the network

The global business launched as Havas Studios in May 2021 through a partnership between Havas and Wellcom Worldwide. It built on earlier production modernization efforts within Havas and combined agency-side creative production with an international network of studios.

In June 2023, Havas launched Prose on Pixels, bringing Havas Studios together with General POP in France and production teams from Havas Health & You and Havas Media Network. The resulting standalone operating brand expanded the group’s coordinated production offering, with a geographic presence spanning Europe, North America, Asia and Costa Rica.