Happy Ending Agency

Happy Ending Agency is an independent British creative agency and branding studio working across advertising, brand strategy, design and moving image. Based in East London and the South West of England, it helps organisations develop identities, launch products and communicate through television, digital platforms and social channels.

Its work spans the development of a brand’s positioning through to the production of campaign assets. Strategy services include research and analysis, brand workshops, audience identification and campaign planning. Branding projects can encompass naming, tone of voice, brand architecture, copywriting and visual identity, while campaign commissions bring together concepts, commercials, motion graphics and social content.

Brand identities and campaigns

The agency’s portfolio includes work for broadcasters, sports organisations, creative technology businesses, consumer brands and charities. For BBC Sport and BBC Creative, it developed the visual identity and motion graphics for BBC Cricket coverage. Its ongoing relationship with Adobe included global design systems, campaigns and more than 50,000 designs and templates for Adobe Express.

For Comic Relief’s 2026 Red Nose Day campaign, the studio created an identity incorporating character typography, hand-animated doodles and motion design systems. Other projects include CBeebies brand and launch work, Six Nations campaign commercials, New Balance social launches and Virgin Atlantic film and advertising work. Its branding practice also includes the global evolution of ASI and an identity for Fallen & Felled, alongside consumer work for Speedo and Emerge Energy Drink.

Supporting brand teams

Alongside individual projects, Happy Ending offers ongoing creative support for organisations with their own marketing and design teams. This includes integrating dedicated creative resources, scaling asset production and providing brand guardian support. Its services connect strategic decisions with the practical demands of maintaining a brand across multiple formats and channels, from a new visual identity to a continuing programme of campaign production.