Hammer Creative

Hammer Creative is a video game marketing agency and creative production studio serving the games and entertainment industries. Founded in California in 1988, it develops strategy, branding, advertising and production work for publishers, developers and entertainment brands.

The studio supports game campaigns across planning, launch and ongoing audience engagement. Its work includes go-to-market strategy, campaign concepts, positioning, messaging, visual identity, social content and promotional materials for PC, console and cross-platform releases.

Creative production

Hammer Creative produces cinematic and gameplay trailers, key art, packaging, live-action commercials, motion graphics, visual effects, music and post-production finishing. Its production workflows include game capture, in-engine animation, CG design, 2D and 3D motion design, editorial and localisation versioning.

The agency also works with in-engine capture and animation tools, including Unreal Engine Sequencer. Its output can range from reveal teasers and gameplay presentations to social activations, out-of-home assets and experiential work.

Selected projects

Its supported credits include Indiana Jones and the Great Circle, Starfield, Alan Wake II, Fortnite Social, Unreal Engine for Fortnite, Cronos: The New Dawn, Kingdom Come: Deliverance II, Metaphor: ReFantazio, Magic: The Gathering – Secret Lair, The Elder Scrolls: Oblivion Remaster, Forza Motorsport, Hi-Fi Rush, South of Midnight, 2XKO, Splitgate 2 and Ready or Not.

Earlier campaign work includes Batman: Arkham Asylum, The Simpsons Game, Assassin’s Creed, Prey, The Saboteur, Rage, Injustice 2 and Final Fantasy XV. The company operates from the United States and the United Kingdom, supporting international game-marketing campaigns.