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Halfbrick Studios

Games & Interactive
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Founded
2001
Employees
51-200
Offices
1

About Halfbrick Studios

Halfbrick Studios is an independent Australian video game developer and publisher founded in 2001 and headquartered in Brisbane, Queensland. Its work spans original mobile games, casual arcade experiences, virtual reality, and releases for PC and console. The studio develops and publishes its own intellectual property while also working on licensed entertainment projects.

During its first seven years, Halfbrick developed licensed handheld and console games for publishers including THQ, Electronic Arts, and Konami. Its early production work covered platforms such as Game Boy Advance, Nintendo DS, and PlayStation Portable. In 2008, the company shifted toward creating and self-publishing original games, establishing the foundation for its subsequent mobile franchises.

Original games and expanding platforms

The April 2010 release of Fruit Ninja brought Halfbrick international recognition. Designed around touchscreen slicing, the game grew into a franchise with more than one billion downloads across mobile platforms. Jetpack Joyride followed in 2011, extending the studio's presence in accessible action and arcade gaming. Its catalogue also includes games built around running, shooting, puzzles, and other compact play formats.

Halfbrick subsequently expanded established properties into new formats, including virtual reality adaptations and sequels. Its development capabilities cover game design, software engineering, publishing, cross-platform production, and ongoing operation of live games. Distribution extends beyond mobile app stores to console, PC, and web platforms, reflecting a broader approach to making its games available across different devices.

Publishing and entertainment

Alongside individual releases, Halfbrick operates Halfbrick+, an ad-free subscription service and connected social gaming ecosystem. The service forms part of the company's continuing focus on its existing franchises and new cross-platform titles.

Halfbrick also participates in entertainment licensing, adaptations, and merchandising. Its more recent work includes the family entertainment project Bluey's Quest for the Gold Pen. Together, its original franchises, licensed projects, subscription offering, and virtual reality work demonstrate the range of its current development and publishing activities.

More about Halfbrick Studios

Founders and creative development

  • Shainiel Deo and Paul Crook founded the studio. The report does not establish their current executive roles.
  • Internal game jams known as Halfbrick Fridays helped generate experimental downloadable games during the company's transition to original intellectual property.
  • Dan the Man was co-created with Studio Joho in 2015–2016.

Technology and working model

  • The March 2012 acquisition of Onan Games brought its Mandreel cross-platform toolchain into Halfbrick's production capabilities.
  • Halfbrick describes its working model as remote-first, drawing on distributed global talent while retaining its administrative base in Brisbane.

Financing and restructuring

  • Animoca Brands and Dapper Labs provided minority equity financing in January 2024.
  • In March 2026, Halfbrick announced 41 redundancies across Australian roles and international contracting engagements as it streamlined operations.

Notable credits

15 credits
  • Fruit Ninja
  • Fruit Ninja 2
  • Fruit Ninja VR
  • Fruit Ninja VR 2
  • Jetpack Joyride
  • Jetpack Joyride 2
  • Dan the Man
  • Monster Dash
  • Age of Zombies
  • Raskulls
  • Colossatron: Massive World Threat
  • Fish Out of Water!
  • Bears vs. Art
  • Bluey's Quest for the Gold Pen
  • Bruisers 2D Boxing

Offices

Current and former locations of Halfbrick Studios

3 locations

  • Brisbane office

    Headquarters
    C/o FSA Partners, Ground Floor, 139 Coronation Drive, Milton, QLD 4064, AustraliaBrisbane, Queensland, Australia

    Global headquarters in Brisbane. The Milton address is the registered office; the company operates with a distributed workforce.

    View map

  • Halfbrick Sydney

    Former office
    Sydney, New South Wales, Australia

    Opened 2011 · Closed 2016

    Former domestic satellite studio established with NSW Government assistance to develop franchise sequels.

  • Halfbrick US Licensing & Entertainment

    Former office
    Los Angeles, California, United States
    About this office

    Former internal entertainment and licensing outpost managing film, television, and merchandise partnerships. Physical operations subsequently merged into the distributed working structure.

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