Umault
- Open roles
- 0
- Founded
- 2010
- Employees
- 11-50
- Offices
- 2
About Umault
Umault is a boutique B2B video marketing agency based in the Chicago metropolitan area. Founded in 2010 as Guy Bauer Productions, the business developed from freelance editing and corporate production into an agency combining advertising strategy, creative development and full-service commercial filmmaking. Its subsequent rebrand reflected a shift toward originating campaigns and helping businesses communicate complex products and services through memorable advertising.
The agency focuses on enterprise technology, software and commercial brands. Its work uses narrative filmmaking, comedy and emotional storytelling to engage business decision-makers, with particular attention to brand awareness and demand generation. Rather than treating production as an isolated assignment, Umault connects the creative idea with the audience, message and intended distribution environment.
From strategy to finished campaign
Engagements can begin with persona development, competitive analysis and the distillation of core messaging. The team develops concepts, scripts, storyboards and creative treatments, then handles casting, location scouting, live-action filming and on-set direction. Post-production capabilities include editorial, sound design, audio mixing, color grading, 2D animation, motion graphics and closed captioning.
The agency also provides campaign creative consulting and optimization for B2B paid feeds. This combination of planning, production and distribution advice supports advertising designed for the environments in which business audiences encounter it. Its approach emphasizes entertaining viewers while making technical or unfamiliar offerings easier to understand and remember.
Commercial work
Umault's portfolio includes advertising for Dell Technologies, Matomo, SCAYLE, PremiumBeat and Deloitte. Projects range from enterprise e-commerce campaigns to cinematic parody and holiday-themed commercial work. Matomo's Googleheimer, for example, addresses marketing challenges surrounding Google Analytics 4 migration through a parody trailer format.
Alongside client commissions, the agency produces its own advertising campaigns exploring B2B marketing and familiar corporate-video conventions. Across these formats, its work brings the concept development of a creative agency together with the execution capabilities of a production company.
More about Umault
Leadership and production model
- The report identifies Guy Bauer as Founder & Creative Director, Jen Bauer as Executive Producer, and Hope Morley as Chief Operating Officer.
- The agency supplements its core creative, production and strategy staff with project-based commercial production crews.
Background and public commentary
- Before founding the business during the Great Recession, Guy Bauer worked in radio, television and morning broadcast production, including comedy programs such as Crank Yankers and The Man Show.
- The name Umault is a play on the umlaut diacritic, reflecting the agency's intent to draw attention to offerings that might otherwise be overlooked.
- Death to the Corporate Video is the title of Guy Bauer's published book and the agency's industry podcast.
Film recognition
- The report identifies The Counselor as a 2016–2017 dramatic short directed by Guy Bauer and starring Miles Fisher. The film won Best Short at the Green Bay Film Festival; the recognition belongs to the film.
Notable credits
12 creditsOffices
Where Umault is based
- Chicago, Illinois, United States
Chicago offices
HeadquartersAbout this office
**Office** Status: active Headquarters Address: 318 W Adams St, Suite 1600, Chicago, IL 60606 Corporate legal seat and Chicago creative base, identified in the report as the retained metropolitan headquarters. --- **Office** Status: inactive / historical Address: 821 W Evergreen Ave, Chicago, IL 60642 Historical studio premises; no closing year is established.
- 1 Mid America Plaza, 3rd Floor, Oakbrook Terrace, IL 60126Oakbrook Terrace, Illinois, United States
Oakbrook Terrace office
Current primary physical contact and operating address at Venture X / Mid America Plaza.
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