Back to all studios
GUM

GumGum

Advertising & Creative Agency
View roles 0Visit website
Open roles
0
Founded
2008
Employees
501-1000
Offices
7

About GumGum

GumGum is a contextual-first global digital advertising platform that captures people’s attention, without the use of personal data. We believe that an advertising ecosystem based on understanding a consumer’s active frame of mind rather than behavior builds a more equitable and safer future for consumers, publishers, and advertisers alike.

Founded in 2008, GumGum is headquartered in Santa Monica, California and operates in 19+ markets worldwide.

Specialization: Contextual intelligence and AI-powered digital advertising.

Services: Contextual advertising, attention measurement, high-impact creative solutions, programmatic distribution, and publisher monetization.

Tools: Verity (contextual intelligence engine), The Mindset Graph, computer vision, and natural language processing (NLP).

Mission: To solve hard problems across industries by teaching machines to see and understand the world, transforming advertising through an understanding of consumer mindset.

Values: Customer obsessed, make it happen, always innovate, and foster belonging.

More about GumGum

Key People: Phil Schraeder (CEO), Michelle Hulst (President), Ken Weiner (CTO), Adam Schenkel (COO), Patrick Gildea (CFO), Kelly Battelle (Head of People Operations), and Vaibhav Puranik (SVP, Engineering).

Status: Private.

Key Projects: Developed Verity for real-time page analysis, launched the Mindset Platform, and integrated CTV real-time video-frame analysis.

Partners: Over 30,000 publishers and 3,000 brands including 70% of the Fortune 100; key partners include Google, Amazon, and major DSPs.

Awards: MRC accreditation for content-level measurement, IAB UK's Gold Standard 2.0 Certification, and various industry recognitions for contextual innovation.

Funding: Last Round Date: 2021-05-13, Last Round Type: Series E, Total Rounds: 7, Last Round Raised: US$ 75.0M.

Investors: Goldman Sachs Growth Equity, + 2 Other investors.

Offices

Where GumGum is based

7 locations

  • Sydney office

    Sydney, New South Wales, Australia

  • Tokyo, Japan

    Tokyo, Japan

  • Mexico City office

    Mexico City, Mexico

  • Amsterdam office

    Amsterdam, North Holland, Netherlands

  • London office

    London, England, United Kingdom

  • New York office

    New York, United States

  • Santa Monica office

    Santa Monica, California, United States

Open roles

Find your next role at GumGum

No open roles right now

Check back for new opportunities at GumGum.

Visit studio website