Groove Jones

Groove Jones is an independent creative technology studio and production agency based in Dallas, Texas. Founded in 2015, it combines cinematic storytelling, interactive design and software engineering to create immersive experiences for brands, agencies and enterprise clients. Its work spans augmented, virtual and mixed reality, spatial computing, artificial intelligence and real-time 3D applications.

The studio develops experiences for mobile devices, browsers, headsets and physical installations. Its capabilities include spatial applications for Apple Vision Pro, multiplayer VR simulations, WebAR experiences and browser-based product configurators. It also creates projection mapping, interactive kiosks, volumetric capture experiences and hologram installations for events and public-facing campaigns. Supporting production disciplines include digital twins, environment modeling, motion capture, character rigging and spatial audio.

Interactive experiences and enterprise applications

Groove Jones applies these capabilities to both audience engagement and practical training. Its enterprise work includes procedural and safety simulations, sales enablement platforms and applications that explain complex subjects through spatial storytelling. For live experiences, it combines interactive software and physical presentation formats to support fan participation, personalized content and shared play.

Projects include the U.S. Army National Guard’s Disasterville, a multiplayer mixed-reality experience featuring flood rescue and earthquake missions, and the American Heart Association’s Hands-Only CPR VR training experience. The studio has also developed Apple Vision Pro applications for Pfizer and HSBC, a Toyota Mirai WebGL configurator, and LEGO’s Play Is Your Superpower projection mapping campaign.

Its client work reaches advertising, retail, automotive, sports, entertainment, healthcare, defense, finance and education. Across these markets, the studio offers strategic consulting and proof-of-concept development alongside application engineering and content production. This combination allows projects to range from an initial technology roadmap to a deployed interactive installation or training application. Its production offering also includes custom image and video personalization, computer vision, conversational CGI avatars and real-time interactive systems, connecting emerging technology with specific campaign and operational requirements.