Grey London

Grey London is the flagship UK agency of the global Grey network, working across integrated creative, branding and advertising. Its work connects brand strategy with creative development, digital experiences, production and activation, serving multinational businesses and British brands across consumer goods, automotive, healthcare, technology and other markets.

The agency develops communications across television, video, print, audio, social media and interactive platforms. Its capabilities extend from brand consulting, creative direction and copywriting to customer experience, customer relationship management, search and performance marketing. Experiential projects, sponsorship and public relations activations provide further ways for its campaigns to reach audiences beyond conventional advertising formats.

Brands and creative work

Grey London's reported partnerships include Volvo Cars, Procter & Gamble brands such as Pantene and Braun, Haleon brands including Sensodyne, Aquafresh and Parodontax, The Coca-Cola Company, Helly Hansen, Vodafone Ireland and AB InBev. These relationships span consumer marketing, healthcare communications, automotive experiences and entertainment-led brand campaigns.

Its portfolio includes Volvo's reflective safety spray campaign, Life Paint, and The Human Recharging Station, an immersive experience at Outernet London. Other work ranges from Stella Artois' Claustrobars and Vodafone Ireland's television storytelling to campaigns for PETA and Brook Charity. Collaborations involving Pringles and Super Mario, MAC Cosmetics and Lick, and WWF and The Coca-Cola Company illustrate the breadth of its brand partnerships and cultural activations.

Network and history

Grey London's UK corporate history is distinct from the founding of the international Grey business. The global network began in New York in 1917, founded by Lawrence Valenstein and Arthur Fatt; the UK operating company was incorporated in October 1954. Today, the London agency operates within WPP's creative network, combining its local creative operation with access to the group's international reach, production resources and technology platforms.