GREE Holdings, Inc.

GREE Holdings is a Japanese digital entertainment and internet group whose businesses span mobile games, virtual entertainment, digital transformation and investment. Based in Tokyo, the group brings together operating companies focused on game development and publishing, virtual live streaming, talent production, marketing technology and business support.

Its gaming activities encompass free-to-play mobile social games, role-playing games and ongoing live operations. Across its operating businesses, the group supports game planning, development, co-development and publishing, alongside intellectual property licensing, merchandising and anime production. Its entertainment activities also extend into avatar-based communication and live entertainment through the REALITY platform and associated virtual talent businesses.

From social networking to digital entertainment

The company was founded in December 2004 after the earlier launch of GREE alpha, a Japanese social networking service. The release of Fishing Star in 2007 helped establish mobile social games as an important part of its business. Subsequent expansion combined acquisitions with the development of specialist businesses in Japan.

GREE pursued international growth during the early 2010s before withdrawing from South Korea and closing its Western game development studios. Its subsequent production strategy emphasized Japan while continuing to bring selected titles to overseas audiences through localization. The group later broadened its activities into smartphone metaverse applications and virtual entertainment.

A specialist group structure

On January 1, 2025, the continuing company adopted the name GREE Holdings, Inc. and transitioned to a pure holding company structure. A newly formed operating subsidiary took the name GREE, Inc. This structure distinguishes the holding company from the businesses delivering games, platforms and other services.

Beyond entertainment production, the group's activities include customer experience, fan marketing, app marketing, customer support and community management. Its digital transformation businesses offer software and consulting for publishing, entertainment and other commercial applications. Investment businesses provide another strand of activity through startup investment, venture capital and fund management. These activities make the company a diversified group rather than a single development studio.