Grand Visual

Grand Visual is a creative and production studio specialising in Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising. Founded in London in 2005, it combines creative strategy, storytelling, production and technology to develop campaigns for public spaces. Its work spans digital screens, interactive experiences and physical installations, with an international presence serving markets across the Americas, Europe, Asia-Pacific and the Middle East.

Creative work in public spaces

The studio produces dynamic advertising that responds to changing conditions rather than relying solely on fixed creative. Its digital campaigns can incorporate real-time data, responsive copy and rapid content versioning. Interactive activations extend this approach through augmented reality, gesture and facial recognition, and experiences designed for mobile and social amplification.

Its production capabilities also encompass anamorphic 3D billboards, projection mapping, hand-painted murals, sound integration and custom fabrication. Special builds and ambient installations bring physical materials and spatial design into campaigns, while experiential work includes product sampling and immersive brand activations. These capabilities support advertisers across entertainment, food and beverage, automotive, technology, retail, fashion, sport and tourism.

Campaigns and development

Grand Visual's work includes British Airways’ Look Up, a Cannes Lions Grand Prix-winning campaign that tracked passing flights in real time. Other projects include immersive displays for Netflix’s Squid Game, anamorphic billboard work for Lenovo and Formula 1, and Shake Shack’s weather-reactive Truffle Hunt campaign in New York.

The studio also contributed to #SendingLove, a user-generated DOOH initiative connecting screen owners across 153 cities during the COVID-19 pandemic. Its portfolio includes contextual advertising for YouTube TV and interactive OOH work for Red Bull and Tetris.

Talon Outdoor acquired Grand Visual in July 2019. In July 2022, Talon’s internal Creative Solutions unit joined the studio, broadening its offering across digital production, experiential campaigns and physical special builds. Grand Visual continues to operate as Talon’s dedicated creative and production studio.