GRAFX CO.

GRAFX CO. is a creative production and visual effects studio working across film, episodic television, advertising, branded content and healthcare communications. Founded in New York City in 2013, it developed from a boutique production operation into an international studio combining live-action filmmaking, animation and post-production. Its geographic presence spans the United States, Türkiye and India.

The studio supports projects from creative development and scripting through production planning, filming and final delivery. Its live-action capabilities include casting, location scouting, production design, cinematography, multi-camera shoots and aerial filming. Post-production brings together editorial, visual effects, compositing, motion graphics, character animation, sound design and color grading, allowing creative and technical work to continue across successive stages of a production.

Animation, visual effects and emerging production

GRAFX CO. creates 2D and 3D animation alongside photorealistic visual effects, including digital doubles, CG environments and set extensions. Its work encompasses cinematic storytelling, product visualization, commercial campaigns and media for experiential events. Previsualization and virtual production extend these capabilities into planning and on-set workflows.

Generative AI forms another part of the studio’s production offering. Applications include concept development, previsualization, scene compositing, motion design, style transfer, background replacement and cleanup. The company also develops custom workflows that integrate generative tools with broader production processes.

Healthcare and regulated communications

A dedicated healthcare and life sciences practice produces Mechanism of Action and Mechanism of Disease animations, medical product demonstrations, physician training videos and sales enablement content. The studio describes workflows designed to accommodate Medical Legal Regulatory review, claims tracking, fair balance considerations, localization and accessibility requirements.

Its wider client work serves entertainment and streaming, technology, corporate communications, automotive and motorsports, beauty, fashion and luxury markets. Deliverables range from broadcast commercials and social media content to feature films, documentaries and large-scale event displays. This breadth connects cinematic production and technical post-production with specialized scientific communication and experiential media.