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GRADIENT

Advertising & Creative Agency
Open roles
0
Founded
2009
Employees
51-200
Offices
4

About GRADIENT

Gradient is an independently owned experiential marketing and brand-activation studio headquartered in New York City. The firm operates additional offices in Miami, Los Angeles, and Paris.

What We Do:

  • Specialization: Experiential marketing, brand activations, and immersive storytelling.
  • Services: Experiential strategy, event production, creative technology (AR/VR), social and digital content amplification, livestream production, retail experiences, and strategic experiential consulting (IMPACT methodology).

Vision:

  • Mission: To create visceral connections that leave a lasting impact through remarkable experiences that transcend mediums and dimensions.
  • Values: Humans first (technology as an enabler), carbon neutrality, diversity and inclusion (70% female, 40% diverse team), and Corporate Social Responsibility (CSR).

We Believe:

  • In Humans first.
  • Human connection grounds purpose.
  • Technology powers results.

What We Value:

  • Carbon Neutral: Gradient is a carbon neutral company and provides net-zero emission experiences in all dimensions – from IRL, virtual, live stream, Metaverse and beyond.
  • CSR Focus: We place an emphasis on providing responsible human-connection driven experiences. We offer clients creative solutions to ensure CSR is top of mind in everything we do – from materials used, vendors sourced, and executory methods recommended.
  • Diversity & Inclusion: Twelve nationalities and a proudly 70% female team with 40% diversity work together to guide clients towards the extraordinary.
More about GRADIENT

Leadership:

  • Key People: Pauline Oudin (Managing Partner), Anthony Coppers (Founder & Managing Partner), Jeremy Rumeld (Partner), Marci Ikeler (Partner & Director of Gradient Digital), Jennifer de Fouchier (Executive Creative Director & Partner), Colin McKenzie (Partner)

Portfolio:

  • Key Projects: James B. Beam Distillery Co., Prada, Christie’s, CeraVe, Maybelline, Nordstrom, Air France, House of Suntory, Tiffany & Co., Variety Magazine, Paramount Pictures
  • Partners: Outsite (workspace partner)
  • Awards: Campaign Experience Awards (Best Guerrilla Campaign), A' Design Award (Silver), Event Marketer Experience Design Awards (Best Consumer Event Environment, Best In-Store Experience)
  • Certifications: Diversity Equity Inclusion Workplace™ Certification, Most Women Friendly Employers™ Certification

Tools:

  • IMPACT framework (proprietary research methodology), Augmented Reality (AR), Virtual Reality (VR), interactive installations, and real-time content capture systems.

Notable credits

11 credits
  • James B. Beam Distillery Co.
  • Prada
  • Christie"s
  • CeraVe
  • Maybelline
  • Nordstrom
  • Air France
  • House of Suntory
  • Tiffany & Co.
  • Variety Magazine
  • Paramount Pictures

Offices

Where GRADIENT is based

4 locations
  • Paris office

    Paris, Île-de-France, France
  • Los Angeles office

    Los Angeles, California, United States
  • Miami office

    Miami, Florida, United States
  • New York office

    New York, United States

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