GRADIENT
Advertising & Creative Agency
- Open roles
- 0
- Founded
- 2009
- Employees
- 51-200
- Offices
- 4
About GRADIENT
Gradient is an independently owned experiential marketing and brand-activation studio headquartered in New York City. The firm operates additional offices in Miami, Los Angeles, and Paris.
What We Do:
- Specialization: Experiential marketing, brand activations, and immersive storytelling.
- Services: Experiential strategy, event production, creative technology (AR/VR), social and digital content amplification, livestream production, retail experiences, and strategic experiential consulting (IMPACT methodology).
Vision:
- Mission: To create visceral connections that leave a lasting impact through remarkable experiences that transcend mediums and dimensions.
- Values: Humans first (technology as an enabler), carbon neutrality, diversity and inclusion (70% female, 40% diverse team), and Corporate Social Responsibility (CSR).
We Believe:
- In Humans first.
- Human connection grounds purpose.
- Technology powers results.
What We Value:
- Carbon Neutral: Gradient is a carbon neutral company and provides net-zero emission experiences in all dimensions – from IRL, virtual, live stream, Metaverse and beyond.
- CSR Focus: We place an emphasis on providing responsible human-connection driven experiences. We offer clients creative solutions to ensure CSR is top of mind in everything we do – from materials used, vendors sourced, and executory methods recommended.
- Diversity & Inclusion: Twelve nationalities and a proudly 70% female team with 40% diversity work together to guide clients towards the extraordinary.
More about GRADIENT
Leadership:
- Key People: Pauline Oudin (Managing Partner), Anthony Coppers (Founder & Managing Partner), Jeremy Rumeld (Partner), Marci Ikeler (Partner & Director of Gradient Digital), Jennifer de Fouchier (Executive Creative Director & Partner), Colin McKenzie (Partner)
Portfolio:
- Key Projects: James B. Beam Distillery Co., Prada, Christie’s, CeraVe, Maybelline, Nordstrom, Air France, House of Suntory, Tiffany & Co., Variety Magazine, Paramount Pictures
- Partners: Outsite (workspace partner)
- Awards: Campaign Experience Awards (Best Guerrilla Campaign), A' Design Award (Silver), Event Marketer Experience Design Awards (Best Consumer Event Environment, Best In-Store Experience)
- Certifications: Diversity Equity Inclusion Workplace™ Certification, Most Women Friendly Employers™ Certification
Tools:
- IMPACT framework (proprietary research methodology), Augmented Reality (AR), Virtual Reality (VR), interactive installations, and real-time content capture systems.
Notable credits
11 creditsOffices
Where GRADIENT is based
- Paris, Île-de-France, France
Paris office
- Los Angeles, California, United States
Los Angeles office
- Miami, Florida, United States
Miami office
- New York, United States
New York office
Open roles
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